Episode 25 - Does "assuming the sale" really work?

We've all heard that "assuming the sale" is one of the most effective persuasion tactics out there.   But how does one avoid crossing the line from "confidence" to "shallow and transparent?"  On this episode, Kurt and Steve discuss the Law of Expectation and how persuaders can assume the sale without offending their prospects.  They also put to bed a few myths about "neuro linguistic programming."