Episode 25: What do Anthony Bourdain, Nike, Apple, Tesla all have in common?

The best brands are more than functionality, but multi-dimensional.   To stay in the loop, subscribe to our Newsletter  If you want to watch this on video If you want to read it as a blog  A Podcast by Joanne Z. Tan, Founder & CEO of 10 Plus Brand, Inc. To subscribe to our newsletter A brand is its vision, and the vision makes all the difference between Julia Child and Anthony Bourdain in presenting food and cooking, between branding Nike as sneakers instead of a symbol for human aspiration, between a computing machine rather than a brand for excellence called Apple, and between an electric car vs. humankind’s free orbiting vehicle in outer space. Like Bourdain’s “Parts Unknown”, a successful brand, say Nike, is not just about a pair of sneakers.  Other brands like Apple and Tesla do the same: to engage a brand’s target audience to experience, to create memories and affinity with the brand. To subscribe to our newsletter