PODCAST · business
10PlusBrand
by Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
https://www10plusbrand.comhttps://www.10PlusProfile.com1-888-288-4533Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode. Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts.Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”.In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares
Episodes
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How to Get AI-Referred Website Traffic & Brand Awareness with AI Search & AI Recommendation_Joanne Z. Tan_Season 3, Episode 6
How is AI-referred traffic transforming brand awareness, consumer discovery, and purchasing decisions? What does it take for your brand to be not only found by AI search but also recommended by AI? In this podcast episode, Joanne Z. Tan, global brand strategist and founder of 10 Plus Brand, Inc....
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Memoir: Grand Canyon, Havasupai Falls, Angels, God, & the Western Desert_Joanne Z. Tan_Season 3, Episode 5
What does it take to reach a hidden Shangri-La deep in the Grand Canyon, and what unexpected discoveries can move us beyond the beauty of waterfalls into questions about humanity, nature, God, and mortality? In this poetic memoir, Joanne Z. Tan recounts her September 2026 journey 10 miles deep…
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AI Visibility and Brand Search on LLMs: What's Replacing Ranking_Joanne Z. Tan_Season 3, Episode 4
AI Search Visibility: Why Brands Now Compete to Be Recalled, Not Ranked How AI Search Is Rewriting the Rules of Brand Discovery For thirty years, brand visibility meant ranking on a results page. That's over. Today, the AI search a customer runs on ChatGPT, Perplexity, or Gemini decides whether...
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AI Search: Why Your Brand May Be Invisible to AI Even If You Rank #1 on Google_Joanne Z. Tan_Season 3, Episode_3
For decades, businesses invested heavily in search engine optimization (SEO) to improve their Google rankings. But AI search is fundamentally changing how people discover companies, experts, products, and services. Today, millions of users begin their research by asking ChatGPT, Google AI...
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Open Ended Questions and Brand Association: How Social Listening Builds Brand Loyalty_Joanne Z. Tan_Season 3, Episode 2
To improve brand performance, strengthen brand loyalty, and grow the bottom line, build positive brand associations through social listening and open ended questions with customers, says Joanne Z. Tan. Most companies ask customers questions. Far fewer ask the right questions. If your surveys rely...
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Hiking 200 Miles of Camino Primitivo, a Full Solar Eclipse, My Solo Travel Spain Tour & Adventure_Joanne Z. Tan_Season 3, Episode 1
What if the most meaningful Spain tour isn't one you purchase, but one you create for yourself? In this episode, I share my unforgettable 310-kilometer solo travel journey along the Camino Primitivo, the oldest route of the Camino de Santiago for 1,100 years, followed by an extraordinary…
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Adventure Hiking: 20 Miles Through The Narrows in Zion, in 12 hours, Solo_Joanne Z. Tan_Season 2, Episode 100
What possesses someone to spend 12 straight hours hiking 20 miles through The Narrows, carrying a backpack, climbing over slippery boulders, wading through cold water, through one of the world's most spectacular slot canyons? In this episode, Joanne Z. Tan shares the unforgettable story of hiking...
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Founding Fathers: 3 Deaths on July 4th & Benjamin Franklin's Enduring Warning_Joanne Z. Tan_Season 2, Episode 99
Three of America's founding fathers die on the 4th of July - is it merely an extraordinary coincidence, or is it a divine invitation for us to reflect more deeply on the meaning of Independence Day and the future of the American republic? In this episode, Joanne Z. Tan reflects on one of the most...
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Performance Marketing & Brand Building in AI Age: Branding Strategy that Drives Sustainable Growth_Joanne Z. Tan_Season 2, Episode 98
Is performance marketing enough to grow a business in the AI age? Or does long-term success require a stronger branding strategy built on trust, differentiation, and customer experience? In this episode, Joanne Z. Tan explores why branding strategy and performance marketing are not competing...
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FAQs, Pt 2: AI in Branding, How to Stand Out, Create Content, and Build a Future-Proof Brand_Joanne Z. Tan_Season 2, Episode 97
AI in Branding, Part 2: How to Stand Out, Create Content, and Build a Future-Proof Brand Welcome back to Part 2 of our FAQ series! If you missed Part 1 (FAQ #1–#6), be sure to listen first — we covered where branding starts, brand DNA decoding, ROI, and more. In this episode, we tackle FAQ…
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Frequent Asked Questions, Pt. 1 of 2: What is the ROI of Branding or Brand Building? Where to Start? Joanne Z. Tan_Season 2, Episode 96
Here are 12 FAQs (frequently asked questions) about the process of brand building and brand marketing by 10 Plus Brand, Inc. Part 1 of 2 answers the first six questions listed below. In Part 2, the last six. To watch Pt 1 as a video To read the FAQs - Subscribe to our free Newsletter Please…
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Defend Brand Trust against AI Slop, Data Privacy Endangerment, and Inauthenticity_Joanne Z. Tan_Season 2, Episode 95
In the age of AI, your greatest competitive advantage may no longer be technology—it may be brand trust. As AI-generated content floods the internet with what many now call AI slop, business leaders face a defining challenge: How do you build a brand that customers actually trust? In this…
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Create Brand Journey to Win The AI Age: CEOs, Customers & Brand Experts Co-Create_Joanne Z. Tan_Season 2, Episode 94
AI search is rewriting who shapes the brand journey. Learn how to create brand journey as a collaborative co-creation among CEOs, customers, outside brand strategists, and internal marketing teams to win in the AI age. 👉 Watch this as a 13-min YouTube video 📖 Read the full article 📬 Subscribe…
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Sparking Joy: Human Brand Experience in the Age of Digital Fatigue_Joanne Z. Tan_Season 2, Episode 93
Sparking joy is the new driver of brand equity and emotional connection in creating human brand experience in the AI Age of "digital fatigue". - Read as a blog - Watch as a 8-min video -Subscribe to our FREE Newsletter for thought leadership insights on AI, branding, and human-centered…
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A Personal Story: Less Data Can Lead to Better Quality of Life, in the Data-driven Era_SoS: Sip of Solace_Joanne Z. Tan_Season 2, Episode 92
I tracked my sleep and weight for 4 Years—then quit. What happened after was better quality of life - a personal story about reclaiming control and breaking free from digital dependency that led to more freedom and happiness. What if the very tools designed to improve your life are quietly...
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User Data "Land Grab": Paying Fake Diamond at Real Diamond's Price, While Sacrificing Trust_Podcast by Joanne Z. Tan_Season 2, Episode 91
User data land grab is costing companies far more than they realize — in diminishing data value and in the brand trust they are quietly destroying, while racing to seize consumer data without consent or compensation. The Real Price of the Data Land Grab — and Why It Will Backfire Across…
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AI Slop’s Unintentional Winner: Brand Equity Built on Trust and Authenticity_Joanne Z. Tan_Season 2, Episode 90
In a world flooded with AI Slop, where misinformation, low-quality content, and synthetic noise overwhelm human judgment, what truly differentiates enduring brands from disposable ones? The answer lies in brand equity—the intangible yet powerful force built on trust, authenticity, and meaningful...
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AI Avatars, AI Personalities, AI Agents, Digital Influencers - How to Prevent Brand Damage from the Risks of Deepfake_Joanne Z. Tan_Season 2, Episode 89
AI avatars are rapidly becoming the new interface between brands and their audiences. They speak, represent, influence, and engage at scale. But as AI personalities evolve, so do the risks that come with them. In this episode, Joanne Z. Tan breaks down the strategic reality behind AI avatars, AI...
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Competitive Moat in the AI Native Age: Trust, Identity & Customer Experience_Joanne Z. Tan_Season 2, Episode 88
What is the best competitive moat in Agentic AI? Why AI Can’t Replicate Brand Trust and Identity? Brand strategy, brand moat, brand trust, customer experience, Brand DNA, thought leadership, brand differentiation, AI era branding, AI experience design, AIXD™. A brand moat is built on trust,...
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In-house AI Brand Agents or AI Consumer Agents (like ChatGPT)? - Win Brand Visibility in AI Search_Joanne Z. Tan_Season 2, Episode 87
Are In-House AI Brand Agents the Key to Winning Brand Visibility in the Age of AI Search? If your brand isn't showing up in AI-generated answers, it doesn't exist — there is no "page two" on ChatGPT. As AI replaces traditional search and agentic AI begins to reshape how consumers buy, not just…
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AI Native Leadership: Proactive Leaders Design for Human Experience. Reactive Ones Extract From It_Joanne Z. Tan_Season 2, Episode 86
The Strategic Divide That Will Define the AI Native Age To watch it as a 3-min video To read it as a 1-min blog Have you ever felt that an AI-powered product was treating you as a data source rather than a human being worth serving? I recently walked away from an app I had relied on for years. It...
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Alysa Liu's Pursuit of Self Fulfillment Won Her the 2026 Olympic Gold Medal "My Way"_Joanne Z. Tan_Season 2, Episode 85
Alysa Liu, in choosing joy and self fulfillment over winning at all cost, proved that doing it "my way" is the ultimate competitive advantage. In this episode of SoS – Sip of Solace When Olympic figure skater Alysa Liu was asked how she felt about the gold medal around her neck, she shrugged with...
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What's "AIXD" - AI Experience Design? Why does it save you time & money in Agentic AI?_Joanne Z. Tan_Season 2, Episode 84
With excitement, we are announcing the birth of AIXD.World, a subsidiary of 10PlusBrand.com. Learn what AIXD (AI experience design) is all about (hint: it is not anti-AI, but pro-human.) AIXD is not the same as UI and UX. UI (user interface) and UX (user experience) are terms often associated…
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AI Native: What's Ahead of Agentic AI for Enterprises_Joanne Z. Tan_AIXD.world (website to be launched soon)_Season 2, Episode 83
AI Native is shifting AI from a feature to the foundation of products, services, and business models. Why AI Native matters now and how AI Native design separates leaders from followers AI Native is not about adding AI tools to legacy systems. It is about architecting offerings and operations…
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Is Your Life a Roundtrip or One Way?_ a short poem by Joanne Z. Tan_Season 2, Episode 82
This is a short poem by Joanne Z. Tan: "Is life One Way or a Round Trip?" using metaphor of creek, river, lake in Yosemite, rain, snow, lightning, thunders, clouds, and the fog in Golden Gate Bridge, symbolizing life's journey. To watch it as a 2-min video To read it as a blog A tiny creek In the...
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What is a Brand Story? Why storytelling of a hero’s journey is key to building a storybrand_Joanne Z. Tan_Episode 81, Season 2
What is a brand story? - A brand story is a narrative about a brand, business or personal, based on facts, records, user experience, employee stories, testimonials, and founder’s memories, all of which illustrate brand DNA, values, and brand experiences. 👉 To watch this short intro as a 2-min...
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What's Brand Design? Why is it both "offense" and "defense" in the AI Age? (Pt 2 of 2)_Joanne Z. Tan_Episode 80, Season 2
Brand Design is the process of creating unique visuals, such as name, slogan, logo, to symbolize and amplify brand DNA, personality, and voice, through color, font, and brand image. 👉 To watch this short intro as a 2-min video 👉 To read this short intro as a 1-min blog Now let me ask you...
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What is Brand Identity? What makes it stand out and remembered? _ Pt 1 of 2_Joanne Z. Tan_Episode 79, Season 2
Your brand identity isn’t about design first. It’s about decoding your brand DNA. - What’s your brand really made of? - Values that move people? - A voice that feels human? - Or just visuals that look unique? 👉 To watch this short intro as a 2-min video 👉 For a small fee, you can access the…
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World Series Game 7's Defining Moment Creates a Hero: Yoshinobu Yamamoto_Joanne Z. Tan_Episode 78, Season 2
Game 7 of the 2025 World Series became an instant classic. With the Dodgers leading 5–4 in the bottom of the 11th, injured Yoshinobu Yamamoto took the mound on his own insistence. What followed was a rare display of mental strength, focus, and purpose at the highest level of competition. In this...
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How can brand personality humanize products and services in the AI Age?_Joanne Z. Tan_Episode 77, Season 2
How to Humanize Your Brand and Build Lasting Customer Loyalty with Brand Personality? To read it as a 5-min blog To watch it as a 8-min video subscribe to our Newsletter In this episode, Joanne Z. Tan explores the five dimensions of brand personality — sincerity, excitement, competence,...
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What is Love? _ A short poem by Joanne Z. Tan_Episode 76, Season 2
"How is it possible to even define LOVE? Only poetry can describe some aspects of it," said Joanne Z. Tan. This is one of the short poems written by Joanne Z. Tan. To read it as a 2-min blog To watch it as a 2-min video subscribe to our Newsletter About the author, Joanne Z. Tan Joanne Z. Tan is...
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Warnings From Charlie Kirk’s Assassination and the Cultural Revolution_Joanne Tan Shares a Family Tragedy_Season 2, Episode 75
The shocking assassination of Charlie Kirk on September 11, 2025 forces us to confront a sobering reality: political divisiveness and violence can tear a nation apart. At this fragile moment, each of us must choose whether to be consumed by hatred—or to call forth our better angels. To read it as…
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How to Build Brand Authenticity in the Age of AI_(full article)_Joanne Z. Tan_Season 2, Episode 74
In today’s world flooded with AI-generated content and “AI slop,” one quality stands out as the ultimate differentiator: Brand Authenticity. AI is a powerful tool, but it can’t replicate humanity. Half of consumers say AI content feels “off” or inauthentic. So how can your brand leverage AI…
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How to be your authentic brand in the AI Age?_"SoS - Sip of Solace": 1-minute Tips from Joanne Z. Tan_Season 2, Episode 73
So what IS brand authenticity, and how to build it, in the AI age? – Decode your brand DNA, clarify your vision, and decide what humans control—and what AI supports. Humans must lead the creative work of connecting with other humans. That’s how you build an authentic brand that lasts. Consumers...
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When, How, and Why We Need to Celebrate, in Big and Small Ways_(full article)_Joanne Z. Tan_Season 2, Episode 72
"Happiness, to a large extent, depends on what you choose to pay attention to," "the journey IS the destination," says Joanne Z. Tan. By celebrating each mile, step, or inch forward, you fuel the momentum for the next milestone. 👉 Key Takeaways from this video: ✨ Celebrate often. Celebrate here...
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Celebrate Here and Now!_"SoS" - Sip of Solace: 1-minute thought leadership tips from Joanne Z. Tan_Season 2, Episode 71
As Joanne Z. Tan emphasizes, celebration is a leadership skill, a mental discipline, and a path to success. By learning to direct your focus toward the uplifting, you gain control over your state of happiness and empower those around you. Happiness is not a reaction, it’s a choice. Celebration is...
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Buckle Your Seatbelt (with a brand audit)!_Joanne Z. Tan_Episode 70, Season 2
This episode explores why a brand audit is the smartest way to ensure your anchor holds and your sails are ready—so you don’t just drift with the crowd, but chart your own course. Our world is shifting fast—what worked in calm waters won’t hold in turbulence. Storms are coming—will your brand…
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Why even a genius got the naming wrong?_Joanne Z. Tan_Season 2, Episode 69
Even the most brilliant minds stumble on one of the most common mistakes in naming. For 15 years, Joanne Z. Tan has witnessed this pattern while helping leaders and companies with corporate identity, renaming, branding, and rebranding. Create business names that are both "user-friendly and...
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How do you know what's important? (hint: DEATH!)_ "(SoS) - Sip of Solace: Joanne Z. Tan's 1-min Thought Leadership Coaching Tips"_Season 2, Episode 68
There is nothing morbid or fearful about the thought of death. It is the final equalizer. “Begin with the end in mind,” said Stephen Covey. PRETEND that your doctor told you that you have two years to live (God forbid). What will you let go or stop doing? What will you regret that you never did?...
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Aging is a Blessing! Reinvent yourself! "(SoS) - Sip of Solace": 1-minute tip_Joanne Z. Tan_Season 2, Episode 67
Aging is a blessing. Who knows, perhaps the best time to pursue your dreams starts in your 60's! Stay healthy, curious, and active to reinvent and rebrand yourself. "Boomers will be late bloomers", said Joanne Z. Tan, brand builder and thought leadership coach. Hint: What 66-year-old Jamie Lee...
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Thought Leaders Coaching Tips to Grow Thought Leadership in the AGI Age_(entire 3 pts)_Joanne Z. Tan_Season 2, Episode 66
As AGI (artificial general intelligence) is fast approaching at super human level, not just entry level jobs will be replaced, but traditional leadership roles as well. To beat AGI, leaders need thought leader coaching to develop solid, authentic, and original thought leadership. Joanne. Z. Tan...
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"(SoS) - Sip of Solace": Joanne Z. Tan's 1-minute Thought Leadership Coaching Tips_Emotional Self Regulation_Season 2, Episode 65
Everyone is feeling some anxiety while AI is disrupting everything with lightning speed. How to stay calm AND at the same time make your loved ones happy? Hint: You need to be DOING something, such as... - To read it as a half-min blog - To watch it as a 1-minute video Here is the link to the...
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Why Thought Leadership Coaching can help leaders survive & thrive in AI age?_(pt 3 of 3)_Joanne Z. Tan_Season 2, Episode 64
What are the 5 ways for a thought leadership coach to accelerate your thought leadership journey? This Part 3 is the third and last 4-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". - To read Pt. 3 as a 2-min blog - To watch Pt. 3 as a 3-minute video - To…
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What does it take to be a thought leader? - (Pt. 2 of 3): 5 Ways to Build Thought Leadership_Joanne Z. Tan_Season 2, Episode 63
What are the 5 ways to build thought leadership? This Part 2 is the second 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". - To read Pt. 2 as a 2-min blog - To watch Pt. 2 as a 3-minute video - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon)...
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CEOs &Leaders: Start Thought Leadership Building, or Risk Being Replaced by AGI_(Pt 1 of 3): 5 Ways to Build Thought Leadership_Joanne Z. Tan_Season 2, Episode 62
Thought leadership building: Why do you need it? What is the ROI? Why now? Will AGI replace CEOs? This Part 1 is the first 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". To be called a thought leader is more than a marketing or promotional technique.…
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Jensen Huang on AI, synthetic data, & his American Dream (Pt 3 of 3)_Summary & Comments by Joanne Z. Tan_Season 2, Episode 61
Jensen Huang on why AI will be indispensable, how he uses AI, synthetic data and AI generated knowledge in 10 years to be 99% on all AIs, and his own American Dream. This Part 3 is the third and last 10-minute segment of a 3-part recording of Jensen Huang’s entire 30-minute talk in Stanford on…
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Will AI Take Away Human Jobs? - Jensen Huang's Talk (Pt 2 of 3) Summary by Joanne Z. Tan, Thought Leadership Coach_Season 2, Episode 60
“AI is about solving these cognitive, reasoning, planning, and search problems.” “And it comes down to one thing: Do you have more ideas than you wish you could pursue if you were more productive? Do you have more dreams, and they can come true, if you had more time? And if you have those things,...
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Jensen Huang's Talk: His Big Bet 30 Years Ago_(Part 1 of 3)_Summary by Joanne Z. Tan, Thought Leadership Coach_Season 2, Episode 59
“If we build it, will they come?” Jensen said: “If we don’t build it, they can’t come.” “You have to believe in what you believe, and you have to pursue that belief.” “This is at the core of our company.” The “big bet” Jensen Huang made 30 years ago: by inventing the technology AND the market at...
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My adventure of 3 days of wilderness backpacking in Yosemite _Joanne Z. Tan_Season 2, Episode 58
I was surprised to learn that one of the most memorable was the random encounters with other backpackers in the wilderness, after trying to get away from people and the civilization. There will be photos in my blog post (link below.) Read it as a 5-min blog Watch it as a 12-min video Read about...
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5 Brand Position Steps to Build Your business or Personal Brand_Joanne Z. Tan_Season 2, Episode 57
Know how to position your brand - business or personal - is key for becoming a winner in today's crowded market with an outstanding brand identity, emotional resonance with your customers, and right pricing in a competitive landscape. Start with a brand audit before taking the first step. Step 1:...
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ABOUT THIS SHOW
https://www10plusbrand.comhttps://www.10PlusProfile.com1-888-288-4533Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to produce and host 100th episode. Whether it is a long and in-depth interview of a notable or an influencer, or a 30-second insight, 10 Plus Podcast timely airs high quality content on various subjects on current events, technology, Silicon Valley, life experiences, politics, culture and the arts.Coming soon, Joanne Z. Tan’s two books: ”How to Become a Brand: Decode, Create, Amplify”, and her memoir: ”50 dollars and a Tiger Balm: 40 years in the US”.In addition to the popular series ”Interviews of Notables & Influencers”, ”30 Seconds of Anything”, Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares
HOSTED BY
Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
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Frequently Asked Questions
How many episodes does 10PlusBrand have?
10PlusBrand currently has 200 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is 10PlusBrand about?
https://www10plusbrand.comhttps://www.10PlusProfile.com1-888-288-4533Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. By the end of 2023, Joanne is planning to...
How often does 10PlusBrand release new episodes?
10PlusBrand publishes regularly with 200 episodes available. Check the episode list for the typical release schedule.
Where can I listen to 10PlusBrand?
You can listen to 10PlusBrand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts 10PlusBrand?
10PlusBrand is created and hosted by Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc..
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