Episode 250 - How to Add a Membership to a Thriving Dog Training Business, with Expert Author Lez Graham

This weeks guest is renowned dog trainer, author, Lez Graham.  Lez grew up with an early passion for horses and dogs, but she hated school so left and ended up with a career in IT.  She started her holistic journey way back in 1997 using kinesiology on dogs and horses. After her mum passed away the family upped sticks and moved to New Zealand where she continued with kinesiology and this was where her passion for dog training and dog behaviour began.  When Lez returned to the U.K she started doing gundog classes and behaviour work. and the pet gundog was launched in 2008. Then Lez wrote her first book, secured a regular writing gig with the Shooting Times and launched her own gundog instructers program. In this inspiring interview Lez shares; How she dealt with criticsm from both sides of the gundog community when she wrote her first book.  What the process is for creating your own train the trainer program. How putting your family first helps guide your business decisions. Why Niching is key to the success of your pet business. How a good mentor can accelerate your dog training AND business progress How she has tranformed her business with the introducton of an online membership. And much more... Tune in and enjoy Lez's brilliant and honest story. Click here to find out more about Lez's books and membership Click here to grab a copy of my brand new book, How to Disney Your Pet Business.  Click here to apply to join Dom's private coaching program.