Episode 253: Cost and Benefits of Implementing a Data Analytics Strategy

Sharick Mirza, CEO at Assurety Consulting, and Rex Bull, CMO at Assurety Consulting, join me to talk about the cost and benefits of implementing a data analytics strategy for postal, delivery, and e-commerce operators: Integrate different data sets, e.g. operations, transportation, delivery and sales, to create a single view of the customer and products (2:30) Business transformation and workflow automation (4:30) Integrating silos as part of business transformation (5:35) The dangers of buying off-the-shelf technology without understanding if it is right for the business (7:30) Difference between reports and analytics (8:00) Machine learning, AI, and developing a business integration roadmap Is AI just a buzzword? (10:45) The questions CEOs and senior managers need to ask of IT leaders and potential suppliers (11:30) Using data to predict parcel deliverability (13:30) Make small improvements that translate into big savings (14:50) Having a three-dimensional view of the business via data (16:40) Case study, with insights into delivery, supply chain, sales, data warehousing, advanced analytics and the scale of the investment (17:20) Breaking down silos in large enterprises (22:00) The emergency room concept in breaking down silos and creating teams (22:50) The costs and benefits of digital transformation through a data analytics strategy (23:55)