Episode #253, Joe Hay, Jim Burke Ford - Conveying Emotional Selling

Joe Hay, the President of Jim Burke Ford, is known for his exceptional skills in conveying emotional selling techniques. He understands that in order to connect with customers on a deeper level, it is important to tap into their emotions and create a memorable experience. In addition to his emotional selling prowess, Joe Hay is also adept at setting projections even in the face of constantly shifting economic markers. He understands that the business landscape is ever-changing, and it is crucial to stay ahead of the curve. By analyzing market trends, studying consumer behavior, and adapting strategies accordingly, Joe Hay ensures that Jim Burke Ford remains competitive and successful. However, there are times when franchisors surprise their franchisees with unexpected changes or decisions. Joe Hay has experienced this firsthand and knows how important it is for franchisees to be prepared for such situations. He emphasizes the importance of open communication between franchisors and franchisees, as well as the need for flexibility and adaptability. By staying informed, maintaining a positive attitude, and seeking creative solutions, franchisees can navigate through any surprises that come their way. Overall, Joe Hay's expertise in emotional selling, setting projections, and handling franchisor surprises make him a valuable asset to Jim Burke Ford. His ability to connect with customers, navigate through changing economic conditions, and handle unexpected challenges sets him apart in the automotive industry. 00:00 Introduction 01:04 Furniture Salesman, To Owner, To GM, To Grandson 06:45 Teaching Emotional Selling 13:25 The Visioneer Game! 21:02 Making Projections When Economic Markers Keeps Moving 30:25 Final Thoughts: "The Month of Janus" 31:36 Dad Jokes / Credits Support small business owners, like you, celebrating BIG breakthroughs by supporting Small Business Celebration's Patreon page at: https://www.patreon.com/smallbusinesscelebration! As well as our sponsors for this episode: Oxley Pest Control: https://www.oxleypest.com and Mike Saba: https://msaba.watsonrealty.com today! #smallbusiness #smallbusinessowner #smallbusinesstips #smallbusinessidea #smallbusinessideas #smallbusinesstips #smallbusinesscelebration #smallbusinesscelebration #marcomgroup #homerunentertainment #oxleypest #mikesaba @smallbusinesscelebration @michaeliroberts Reach out to us at: https://smallbusinesscelebration.com Reach out to our guest at: https://www.jimburkeford.com https://youtu.be/579sZ3P-Z4w