Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing

from Shiny New Object - a Marketing Podcast

Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives us his favourite marketing book.

Episode metadata supplied by the publisher feed · Published May 14, 2024

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Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing

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