Episode 254 - Try saying “so that”

from Path to Warren Podcast · host Matt Warren

In this episode, I share a quick tip for business development. When calling on clients today, I decided to use the little phrase “so that” when saying that I would like to introduce you to George so that you have a structural engineer in your back pocket. Try using the words “so that” because anything after “so that” describes the benefits. Benefits are what clients want to hear. Why or how is meeting with you benefiting them? “So that”…

Episode metadata supplied by the publisher feed · Published Sep 8, 2021

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Episode 254 - Try saying “so that”

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