Episode 256 - The 40% Rule: Why Rapport Wins More Deals Than Your Product

Is rapport even still "a thing"in sales? It's a question I get a lot. In the new, impatient world of business, a world where many new sales training prioritises "closing' above all else, do we even still need rapport? The answer is yes, but not in the way you have likely been taught. You'll find specific answers to how to use rapport strategically, conversationally and in a sincere and genuine way, in today's episode. Short, punchy and actionable now.