Episode 259 / Steve Seddon / Ice Travel Group / CMO

from Shiny New Object - a Marketing Podcast

The latest guest on the Shiny New Object is Steve Seddon, CMO of the Ice Travel Group and long-time travel marketer. He shares his top advice for students looking to break into the industry regardless of their background, why researching & knowing your customers and your product remain the best ways to succeed, and why the brand and performance sides of marketing teams should work closer together.

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This episode is 28 minutes long.

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This episode was published on August 6, 2024.

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