Episode 26: Brand Advocacy and Employee Activation on LinkedIn, with Brenda Meller

Tom and Curtis are pleased to welcome Brenda Meller, an expert LinkedIn coach, to the podcast to discuss strategies for using LinkedIn effectively. Brenda shares valuable intel on recent changes in the LinkedIn algorithm, the importance of engaging with other users' content, and the value of thought leadership ads. Brenda stresses the importance of employee advocacy and brand ambassadorship on LinkedIn, underscoring the need for companies to empower their employees to engage on the platform and sharing strategies to increase employee participation. The three also touch on the role of brand building in supporting ad spend and the importance of working with experts to maximize the effectiveness of LinkedIn marketing. Takeaways: Engaging with other users' content is key to increasing organic reach on LinkedIn. LinkedIn's algorithm prioritizes genuine engagement over viral content. Optimizing profiles and posts for the target audience is crucial for success on LinkedIn. Brand building at the top of the funnel supports ad spend and enhances overall marketing efforts. Working with experts can help maximize the effectiveness of LinkedIn marketing. Employee advocacy and brand ambassadorship are crucial for companies to increase their reach and engagement on LinkedIn. LinkedIn is not just a job search platform but also a professional networking site for brand building and thought leadership. LinkedIn profiles should be tailored to connect with and help the ideal target audience. Acknowledging and rewarding employees for their engagement on LinkedIn can encourage further participation. Thought leaders within the company should be encouraged to share brand content on their personal profiles for increased authenticity and reach. LinkedIn offers various features and updates, such as premium membership for company pages and a videos tab for more engaging content.