Episode 26 - Fortnite: A marketing case study

from Everybody hates your brand · host Rob Voase, Jen Clinehens

In this episode, we discuss what is probably the most famous video game of the last 4 - 5 years: Fortnite. Using the Four P's framework we break down what Fortnite did right and how it has become a marketing channel in its own right attracting monster brands like Marvel, Star Wars and more. External links referenced:Rob's in-depth Fortnite article. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

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How long is this episode of Everybody hates your brand?

This episode is 41 minutes long.

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This episode was published on February 24, 2021.

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