Episode 26: Lessons Learned in the Leasing Process, Featuring Todd Breen of VirtuallyinCredible

It goes without saying that every landlord dreams of a quick and seamless leasing process that results in a happy tenant and ongoing rental income. But what can we do to make the leasing process run more smoothly? How can we reduce the number of days on market and fulfill our owner’s expectations—without taking on tenants who are not a good fit?Todd Breen is the experienced real estate broker, investor and property manager behind VirtuallyinCredible, a company offering video training, marketing and outsourcing specific to the property management industry. On this episode, Todd joins Bob to discusses the two major benefits of posting video property tours on your website and the value in leveraging VirtuallyinCredible’s leasing call center to boost your live answer ratio. Todd also describes the process he uses to pre-lease an impressive 80% of his inventory prior to vacancy, the biggest mistake property managers make in the tenant screening process, and the statistics around how many prospective tenants tell lies of omission or co-mission on rental applications. Listen in for Todd’s argument against the idea that all money is good money and learn his tips for working less and earning more as a property manager!Topics Covered[4:05] The two major benefits of posting virtual video property tours on your website[12:21] Why it’s crucial to train and monitor your call center staff around Fair Housing Laws[13:27] Todd’s take on coming soon listings and the process he uses to pre-lease 80% of his inventory prior to vacancy[20:36] The biggest mistake property managers make in the tenant screening process[23:13] The statistics around how many rental applicants tell lies of omission and/or co-mission[35:38] Todd’s tips for earning more by focusing on dollars per doorConnect with ToddTodd on LinkedInEmail [email protected] Connect with Bob North County Property GroupResources MentionedEpisode Transcript SPONSOR: Use Square to help run your business, accept credit cards, and free point‐of‐sale app—with no long-term contracts! Your first $1,000 in credit card transactions are processed free when you sign up with my link: https://squareup.com/i/858F5E87F4.Explore the offerings at VirtuallyinCredibleConnect with Bob Prestonhttps://www.propertymanagementbrainstorm.com/This episode is always available for listening, sharing, or download at Property Management Brainstorm. Subscribe to Property Management Brainstorm on Apple Podcasts, Google Podcasts, Stitcher, Spotify, TuneIn, iHeart Radio and YouTube.