Episode 26 - Shopify - Partner Interview - Scott Goodman of Okendo on the power & benefits of Customer Reviews

In ecommerce, we talk a lot about optimising the value of existing customers and customer reviews are a big part of that process and this podcast is all about the power of Customer Reviews from people who know.  Okendo is a Customer Review app built especially for Shopify ecommerce. Find Okendo here. Contact The Cut today, we're here to help. In this episode, Ben speaks to Scott Goodman, head of APAC partnerships at Okendo, about the app, how it works, how it's different and how it's better. Shopify merchants and ecomm business people will get high value from this episode because customer reviews (done right) are such a powerful way to engage with new customers, based on testimonials and endorsements from your existing customers. In general, Okendo has a more sophisticated offering than many review apps, with a focus on richer media. With Okendo, it's simple to have your customers include photos and video with their text-based reviews. The added value of that is obvious.  Plus, Okendo offer a number of different ways to use their platform to gather data on customer insights using simple surveys and profiling tools. The team at Okendo also place big importance on the integration of their app with the merchant's brand, so the experience for customers is on-brand and seamless, which in itself improves engagement rates and overall effectiveness. Okendo is a Sydney based company, founded by Matt Goodman (yes, Scott's brother) and Matt Garven, and they have recently opened an office in Miami, USA. Take a listen and learn more. Enjoy. Find Okendo here. Contact The Cut today, we're here to help. Connect with more Shopify content from The Cut here. And take a look at a vid of our Shopify Meetups Here.