Episode 262 / Lisa Delaney / Cathay Pacific / Regional Head of Marketing and Lifestyle Europe

from Shiny New Object - a Marketing Podcast

When technology is used to create unique immersive experiences, it can be a powerful engine to your end-to-end marketing funnel, according to Lisa Delaney of Cathay Pacific. The Regional Head of Marketing and Lifestyle Europe talks to us about Cathay's return to the limelight through a 2023 campaign, her favourite book to boost creativity, and her top tips for making the most out of data in marketing.

Episode metadata supplied by the publisher feed · Published Sep 17, 2024

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Episode 262 / Lisa Delaney / Cathay Pacific / Regional Head of Marketing and Lifestyle Europe

0:00 23:38

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