Episode 267: Content Testing with Erica Jorgensen

How can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more. Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts. Show Notes Strategic Content Design — a book by Erica Jorgensen Amazon, Microsoft, Chewy — Erica’s places of work Judy Blume — one of Erica’s favorite authors 11 Key Content Design Considerations UserTesting, UserZoom, SurveyMonkey Cloze Test for Reading Comprehension The Complete Guide to Heat Maps A Refresher on A/B Testing Design for Cognitive Bias — a book by David Dylan Thomas The Cognitive Bias Podcast — a podcast hosted by David Dylan Thomas User Experience Lisbon Conference Button: The Content Design Conference Connect with Erica on LinkedIn Check out Erica’s website This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free. Interested in sponsoring an episode? Learn more here. Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.