Episode 267: Content Testing with Erica Jorgensen

How can content testing save you time down the road? Our guest today is Erica Jorgensen, author of Strategic Content Design. You’ll learn how to approach content testing, what exactly you should test, why your test audience matters, and more.Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.Show NotesStrategic Content Design — a book by Erica JorgensenAmazon, Microsoft, Chewy — Erica’s places of workJudy Blume — one of Erica’s favorite authors11 Key Content Design ConsiderationsUserTesting, UserZoom, SurveyMonkeyCloze Test for Reading ComprehensionThe Complete Guide to Heat MapsA Refresher on A/B TestingDesign for Cognitive Bias — a book by David Dylan ThomasThe Cognitive Bias Podcast  — a podcast hosted by David Dylan ThomasUser Experience Lisbon ConferenceButton: The Content Design ConferenceConnect with Erica on LinkedInCheck out Erica’s websiteUse the code jorgensen-UIB to get a discount for Erica’s book (valid until May 31, 2023)This episode is brought to you by Dovetail — the customer insights platform for teams. If you’re looking to uncover insights from usability testing or customer interviews — you’re in luck. Dovetail just released a community platform that provides 100s of templates to help you uncover insights fast, from any kind of customer data. Make better, customer-informed decisions today. Go to dovetail.com/uibreakfast to get started for free.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.