Episode #27 - Katie Lockhart, Freelancer, Rachael Ray, National Geographic, CNN, Zagat, AFAR

In this episode, Hanna Lee and Michael Anstendig of Hanna Lee Communications chat with Katie Lockhart, a freelance writer based in Brooklyn who now resides in Vietnam. Katie covers travel and food for Rachael Ray, National Geographic, CNN, Zagat, AFAR and other top media outlets. ⁣⁣Tune in to hear this globetrotting reporter, who has traveled to 50 countries and all seven continents, share her thoughts on:⁣⁣⁣⁣⁣1. How a three-month visit to Vietnam turned into a stay of more than a year and how the country has effectively pivoted during the pandemic. ⁣⁣2. How writing a story for CNN differs from one for Rachael Ray.⁣⁣3. Why her stories often go deeply into the personal aspects of her interviewees’ stories to really bring them to life.⁣⁣4. How sharing behind-the-scenes content on social media is important for spurring media coverage.⁣⁣5. Why Namibia will be her top destination choice once travel restrictions are lifted.⁣⁣⁣Katie also answers a listener question from Pete Weiss, Marketing Manager at Town Branch Distillery in Lexington, Ky. Pete asks about the future of distillery tourism and what distilleries should do to boost their visibility to attract visitors.⁣⁣⁣⁣Connect with Katie at [email protected] and on IG at @findyourhappyplate.⁣⁣⁣⁣For more information on our agency, please visit www.hannaleecommunications.com.⁣⁣⁣⁣⁣⁣⁣⁣Connect with hosts Hanna Lee (@hannaleeny), Michael Anstendig (@michaelanstendig) and our agency (@hannaleepr) on IG.⁣⁣⁣⁣⁣⁣⁣ Hosted on Acast. See acast.com/privacy for more information.