Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics

from Shiny New Object - a Marketing Podcast

Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.

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This episode is 27 minutes long.

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This episode was published on January 10, 2025.

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Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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