EPISODE · Jan 10, 2025 · 27 MIN
Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics
from Shiny New Object - a Marketing Podcast
Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.
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Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics
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