Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics

from Shiny New Object - a Marketing Podcast

The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2. On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insights, has stood him in good stead throughout his marketing career. He also shares his views on the importance of "sweating the small stuff" and why, ultimately, all we do is sales.

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This episode is 26 minutes long.

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This episode was published on January 16, 2025.

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