Episode 28 - Becoming a Florist with Charlotte Pennell

In this installment of The Bloom-Print Podcast, Charlotte Purnell, co-owner of Mother and Bride, shares her remarkable journey into the wedding industry. Her story begins with a deep-seated passion for crafting unforgettable wedding moments, ignited by the film "Father of the Bride." Charlotte's transition from corporate event management to wedding planning and floristry alongside her mother led to the establishment of Mother and Bride in 2018, initially offering planning and coordination services before gradually incorporating floristry.Charlotte's venture into floristry took flight when she enrolled in a Wedding flowers course at the Floral Art Academy in 2022. Despite initial reservations, she embraced the inclusive environment of the course, refining her skills and securing her first floral booking even before completing the program. The interview highlights Charlotte's evolution from a corporate event planner to a confident florist, underscoring the supportive ecosystem cultivated by the Floral Art Academy.Reflecting on her journey, Charlotte underscores the importance of diverse learning avenues, including courses, freelance work, and mentorship. She shares insights into balancing her professional commitments with the responsibilities of motherhood, operating on a two-hour cycle synchronized with her son George's feeding schedule. Despite the challenges, Charlotte views the integration of her business with motherhood as a privilege and aims to solidify her business vision through recent rebranding efforts.For those eager to translate their floral passion into a flourishing business that embodies equilibrium and inspiration, The Wedding Bloom-Print Course offers the next logical step. Embark on a journey to establish a business brimming with joy, ingenuity, and personal satisfaction. Enroll now to gain access to a wealth of knowledge, tools, and templates meticulously crafted to propel your business to new heights.We encourage you to share this episode and leave reviews for those aspiring to apply these insights to their floral enterprises. If you enjoy this episode, be sure to follow us on Instagram for more engaging content. Follow us on Instagram using the following links:https://www.instagram.com/mapleandwren_floralartacademyhttps://www.instagram.com/motherandbride