The Bloom-Print Podcast

Hello my loves, today I’m talking about price guides - do you have one? And if you do or don’t I’m so interested to know why or why not, so shoot me a DM and tell me, because it’s a conversation worth having. And I’m not gonna be a cocky biatch and tell you that I’m going to change your mind with this episode… but there’s every chance that I’m gonna change your mind with this episode.I used to be that florist, the one who didn’t have a price guide and couldn’t give a client an indication before an in depth discussion, because everything is bespoke and unique to each couple so how could I possibly tell you how much your bouquet is going to be? Quoting used to kind of unravel me, it would take me ages to do. And I was constantly flicking back to my previous quotes, how much did I charge the last person? And so if this is a little bigger than the last one or has more orchids, what would be fair to charge? Hear that language ‘what would be fair to charge?’ it was a bit of a guessing game to me. Introducing a price guide into my business was one of the best things I ever did and in this episode I'm  sharing how I structure it, how it helps couples in becoming more realistic with their budgets, how I use it as a pre-qualification tool, and how it keeps me accountable. Need more support in your business? Join The Bloom-Print Membership today. 

Welcome back to The Bloom-Print Podcast.In this episode we're talking about boundaries and schedules as we head back into the wedding & event season. And I don’t mean the boundaries we set for our clients, although that’s an important conversation too. I'm talking about the boundaries we need to set for ourselves.During a recent Bloom-Print Members call one of our members was having trouble setting her work schedule.And it was such a great question because it seems like a simple thing: You do the work to build the business.But when you’re used to working in a job where there are set hours, set expectations, set KPIs, set deadlines, even set work, moving into entrepreneurship where it’s all on you, up to you and on your timeframe can actually feel a little unsettling.What should I actually be working on?When should I be doing it?How much should I be getting done?And importantly, how do I schedule it amongst the rest of life and home?That's what we're diving into today!------------------------------------------------------------------------------------------------------------Keen to get more of this in your life?The Bloom-Print Membership is, it’s my coaching container and mastermind for florists and wedding and event business owners in the first five years of business who are ready to strap in, take their business more seriously and shortcut their way to success.You get access to all the resources, tools, processes and expert advice I’ve garnered over the last 10 years in this business, plus our mastermind sessions where we work through the actual issues you’re facing in real time so you can get results faster.We’re talking wedding processes, consultation formats, staffing, budgeting, terms and conditions, marketing strategies, business planning and so much more.Join now - let's shortcut to success! 

This episode, I'm joined by a very special guest, introducing an incredible product that I truly believe is going to change the landscape of the floral design industry - for real!We are all very aware of the foam-free conversation, of sustainability amongst an indusrtry that starts with a very natural product, and over in the most remote city in the world here in Perth, accessing those great foam free alternatives, also presents challenges. Enter Kristina. Kristina Bircsak is a floral designer, eco artist and innovator, and she’s a WA girl - born in Busselton and raised in the Pilbara. Although now living and creating on the East Coast.With a lifelong love of floristry, art and the natural world, Kristina was influenced from an early age by her mother and grandmother — both passionate gardeners, painters and elders of the South West . Their influence instilled in her a deep appreciation for the relationship between people, land and creativity.Today, Kristina combines her creative practice with her scientific background and growing passion for sustainability. As the creator of NATRAFORM™, she is developing innovative, plant-based floral mechanics using mycelium and hemp, with a vision to reduce the floristry industry's reliance on traditional floral foam.NATRAFORM™ is launching across the country very soon - and if you want to get on the waitlist to get a sample of this incredible product head to: https://www.myconetsolutions.com.au/products/natraform-sample-packFollow Kristina at: https://www.instagram.com/natraform/ for all the latest and to see how this product is getting put to use by florists all around the country. 

Hello my loves, and welcome back to another episode of The Bloom Print Podcast.I got to play with flowers last week, actually a couple of times during the week and it felt so good!That might sound really strange to you for a florist to say that, but the thing is, I haven’t actually touched flowers much the last few weeks, even the last few months.I’ve spent the off season in the business development space and my days have been consultation focused and admin focused. I can’t tell you how many proposals I’ve done over the last few weeks but it’s been a lot, which is amazing. The admin load has been really heavy, which is THE BEST problem to have, having enquiries to get back to, proposals and moodboards to create and quotes to cost. So while I’ve been very laptop focussed lately, there are a few things that have been working really well for me at the moment.Not necessarily massive strategies or groundbreaking business ideas. Just little changes I’ve made that I’m noticing are having a really positive impact.So in this episode I'm sharing a few of those with you, because maybe there’s something in here that you can take into your own business.None of them are particularly complicated.I'm not talking about a new piece of software or some groundbreaking marketing funnel or a complete overhaul of the business.They're actually all about removing friction.

In this episode, I'm joined by Norman Yap - Perth-based wedding photographer with close to a decade of experience documenting weddings throughout Australia and around the world.We dive deep on building a luxury brand in the wedding industry, nurturing a team and managing the work-life flow while creating a sustainable business. About Norman YapBefore photography he spent almost fifteen years working as a paramedic in emergency care - a chapter that taught him to remain calm when emotions are heightened, to think methodically under pressure and if you’ve ever witnessed Norman on the job, you’ll see how this has transferred into his photography work as a calm and reassuring presence at a wedding.Beyond photography, however, he is first and foremost a son, a husband and a father. Moving through each of these stages of life has changed the way he see people, relationships and the significance of the moments we often take for granted. It has shaped not only the person he has become, but also the artist he continues to grow into.His approach to weddings is deeply relationship-based. Taking the time to genuinely know the people he photographs to create images that feel honest, considered and true to who they are.Norman believes weddings are not simply events to be photographed, they are reminders of where we have come from, who has helped shape us and the people we have chosen to walk beside as we move through the chapters of our lives. Follow Norman on instagram @normanyapphotography and @nobleandyoursDiscover Norman Yap's beautiful work https://normanyap.com.au/ and https://nobleandyours.com.au/

Hello my loves! As you know if you’ve been listening the last few weeks, I've found myself in a bit of a state of reflection lately on just how much my thinking around business has changed over the past decade of doing this. There are things I was absolutely convinced were true when I first started that I don't believe anymore.And there are opinions I hold today that 30-year-old El would've probably argued with.So in this episode I wanted to share some of those.They're not all cold hard facts.They're not rules as such, although some of them are definitely rules I biz by. And they certainly won't be everyone's experience. And that’s ok. They're simply the business opinions I've formed after ten years of building, making mistakes, trying and testing things, changing my mind and expanding my thinking. And if these resonate with you, perhaps you're in the right place and perhaps you need a little bit of help navigating them in your own business. I'm here for that! Join me in The Bloom-Print Membership and let's turn your side hustle into your soul-income! (and I mean that double entendre, it's totally intentional). 

Can we all agree that July is a funny time of year?January gets all the attention. New goals. New calendars. New planners. New energy.But July? In Australia?It's cold and winter somehow makes everything feel just a little slower... What I do think, is that this time of year is the perfect time for a checkpoint.Not a reset. A checkpoint. Because there's a big difference.A reset suggests something's gone wrong.A checkpoint simply asks, "Am I still heading where I wanted to go?"And I think that's one of the most valuable things we can do as business owners.Because the second half of the year rarely falls apart because of one big decision.It quietly slips away through a thousand small, unfocussed ones.So this episode is a little morsel - because I’m leaving you with homework that only you can answer.Get out your notebook, pull out your January goals and let's reassess what January you wanted for the year, what July you actually needs now and what December you will be grateful you did. And if you're feeling like what July you might actually need is more support in you business - my love, I would adore to be of assistance. You can explore 1:1 mentoring to help you really kick those business goals and The Bloom-Print Membership for something a little more self-paced mentorship. 

This episode feels a little bit special because this month marks 10 years in business for Maple & Wren. We’re celebrating, we’re reflecting, I’m getting a bit nostalgic. So, this episode isn’t going to be another 10-year recap. Instead, I started asking myself a different questions when I was putting this episode together. What actually changed my business?When I look back over the last decade, it wasn't one huge moment. It wasn't an award, or a viral Instagram Reel, or one dream wedding.It was decisions. Some of them felt exciting.Some of them felt terrifying.Some of them were all knowing game changers.Some of them didn't even seem like that big of a deal at the time.But looking back now, I can see each one of the key decisions I’m going to share with you in this episode quietly changed the direction of the business and changed me as a creative and a business owner.So in this episode I want to share the 10 decisions that, in hindsight, built Maple & Wren and built me as a business owner. If you want to hear about 2016 vs 2026 for me - you can go back and listen to Episode 82 - 2016: More than just a trend.And if this has got you wondering what the next 10 years could look like for your business - perhaps it's time to invest in some support. Join The Bloom-Print Membership and join an intimate group of Australian florists and wedding business owners pushing towards the next level in their businesses. I can't wait to see you in there! 

Yes, you did read that right, and no, it's actually not just for clickbait. It’s the first week of July, we’ve just begun a new Financial year and I want to take you behind the scenes on the numbers of my business for the 25/26 financial year.  Because I want to talk about what it means to make a loss in your business, and why that might not be the worst thing in the world, wether you’re in the early years, or you’re 10 years in like I am. Now I didn’t set out to make a loss this financial year, and when I first got the tax planning email from my accountant, my first reaction wasn’t to be thrilled at seeing a sizeable loss recorded against a business I’ve worked really hard in for 10 years. But then I reminded myself that this didn't happen to us—it happened because of decisions we made on purpose. We chose to invest. We knew it would affect this year's numbers. Now the job is to make sure those investments actually pay off.In this episode I'm talking about the real numbers of my business this year, playing the long game, investing in growth and the measures of success... plus we talk a bit about tax benefits and what making a loss actually means in a positive sense. Oh yes, you best believe there are always silver linings when you run your own business and I'm sharing them with you! 

I want to talk about “doing it all.”I’ve had a few people recently — friends, clients, people I work with — ask me, “How do you do it all?”And honestly? I don’t.I really want to unpack that, because I think we throw this phrase around constantly, especially around women in business. Like doing it all is somehow the goal. Or the benchmark of success.But the truth is, I’m not doing it all.I have an incredible team who does a lot of it with me. I have a really supportive family who help with my kids when I need it. I have people around me who carry parts of the load. And in this episode I'm sharing what that looks like with you, and how it might look for you too. But mostly, I'm using this episode to help you ask a different question. Not 'how can I do it all' but 'Who can help me get there'.

In this episode, I'm giving you a shake up for free. Well, actually, not me, exactly.  In this episode I'm joined by one of my favourite humans the one and only Candice Harvey. The QUEEN of shake ups.I met Candice back in 2021 in a coaching container and since then, we’ve been right in each other’s corners. Candice Harvey is the woman you call when your people, leaders, or entire organisation needs a serious shake up - the kind that drives real action and better results.Through high-impact workshops, keynotes, and event facilitation, Candice works with teams and leaders to cut through the noise, get clear on what matters, and actually follow through - not just talk about it.Candice is a performance coach and she understands human behaviour inside out - why people do what they do… and why they don’t do what they know they should.She’s direct, downright hilarious and so freaking engaging. Not only that, Candice is now also an Amazon Best Selling Author of The Shake Up and host of The Shake Up Podcast.In this episdoe we're chatting how to spot when you need a shake up, banning the word busy, setting boundaries and going all in. Trust me, you're going to love this chat! 

Hi loveliesSo this year, I decided it was time to get involved in Melbourne International Flower & Garden Show. 10 years into floristry and now felt like the time to jump in this incredible event in the floral calendar and DAMN am I glad I did. My first ever floral competition, creating a 6m x 2m hanging installation in another city... and we brought home the Bronze Award and I could not have been more thrilled. If this year is all about Elevation and Intention for me, this was an incredible way to do both of those things. In this episode I'm taking you behind the scenes of my Melbourne International Flower & Garden Show experience, sharing the logistics, the costs, the camaraderie, my mindset throughout the week and the incredible lessons I learnt from this experience.  So grab yourself a cup of tea. If you've ever considered getting involved in a floral competition or wanted to know what it really looks like to be a part of something like this - this episode is for you. And if you're looking to elevate your floral business this year with intention - now is the time to join me in The Bloom-Print Membership. See you there x 

Well hello my loves, it's been a while!Right now, there's a lot going on in my business, we're moving premises, opening a retail store, heading over to Melbourne for the Melbourne International Flower and Garden Show, planning our upcoming courses, and all in all, taking the business up a few levels of elevation. It's a really exciting start to the year, and also it's pretty full on. And lately I've had a few people say 'I don't know how you're doing it all' 'are you ok though' 'how are you managing all of this' These are all valid points. Really they are. And the truth is, I'm feeling a little bit stressed, but mostly I'm doing pretty good and I'm incredibly content with life and business right now. So in this episode, I'm sharing with you what I'm putting down, in order to go all in on my goals and the strategies and mindset I'm employing to quote unquote 'manage it all'. Whenever I set a new goal, I also think about what might have to be sacrificed in order for me to focus on that. What might need to change in my day to day so I can get the things done that need to get done. And which of the balls I'm juggling will bounce if I drop one, and which would smash. So if you're creating a goal, decide what you need in order to do it and what you need to put down in order to pick this up. 

Welcome to our first guest episode of 2026!! In this ep, I'm chatting to Perth Wedding Content Creator Shelby Ogden from Weddings with Shelby.Recently featured on Sunrise, Shelby has made serious and extraordinary moves within the wedding industry. She has built a fully booked business purely through organic content and now helps other wedding vendors realise their own potential and create the same level of demand in their businesses.Shelby has built her brand from the ground up and is now one of the most iconic and in-demand wedding vendors here in Perth. She’s known for extraordinary behaviour, unfiltered opinions, and an unapologetically bold approach to doing business differently.She is also the co-host of Weddings Unfiltered, a podcast that dives deep into the wild, wonderful, and sometimes what-the-fuck world of weddings (look out for my episode there soon too when we pod-scap).Most recently, Shelby launched her newest offer, The 48-Hour Wedding once again disrupting the industry, as she always does and most importantly, working in a way that fits her schedule. I hope you love this episode with Shelby! 

Hello my loves! I want to talk about the 2016 trend. You will have seen this all over insta and I am really loving it and that’s because 2016 feels a little special to me, because for me it’s actually a pivotal moment - the year I started my floristry busieness, so the significance of 2016 and 2026 was something I wanted to share anyway and now it’s a trend. So yay!I started my floristry business in 2016 when I was 30 so yes, I’m about to be 40 and this year marks 10 years ago we started, me and all my personalities, from my 10 x 6 ground floor apartment dining room table. So this year I’m celebrating a decade in my business, a decade of floristry.You will have heard the phrase 'don’t compare your year one for somebody else’s year 10' And I completely agree, you absolutely should not be comparing your one to someone else’s 10 but it doesn’t mean that you can’t go after what the person at that year 10 is doing, it just might take time to get there. It probably will in fact, and it probably should. But if you’re not aiming for it how will you possibly achieve it …by accident? So in this episode I'm winding the clock back to 2016 and sharing with you the key differences between my business in year 1 and now in year 10 and giving you an indepth insight to what my business really looks like now. Enjopy my loves x 

How are you? How has the year begun for you?I'm starting the year in a strange energy - there’s the expectation of the new year energy, the buzz of new goals and things to chase, and in reality, all of those things have been present for me, they’ve just also been mixed in with school holidays, caring for children, working from home more and wanting to be present in all of those things... the juggle is real... and it's only a few more weeks before a more efficient routine can drop in.My words of the year for 2026 are ELEVATE with INTENTION Everything I’m doing this year is under the guidance of elevation. And every move I make is curated with Intention. Because I know this year is going to be big. Because I intended it so, and because environmentally it is. In this episode, I'm sharing what my 2026 looks like, and how I plan to make $1million in my business this year. Feel uncomfortable about that, then lean in and listen in and let's change your thinking about what's possible for you too! Want more of me in your ears and more of this strategy in your biz, join me in The Bloom-print Membership and let’s start getting you on track to your unique business goals in 2026.         

Ahhhhh it’s that time of year. The 2025 season is coming to an end. I’m just waiting for that audio to come back next week haha. This year has been big on so many levels. And I’ve actually loved this year. It’s been one of my best years in business, I’ve travelled alot, I’ve learnt SOOO much, my relationship with my husband has been really strong, I feel more connected to my kids, myself and really who I want to be and how I want to show up in the world  and as I was writing this episode, I felt myself going to downplay it, justify it even, that if there’s been lots of highs there must have been alot of mud to wade through to get there. And really there hasn’t. Now I know that’s not everyone’s experience of 2025 but for me it’s been a really amazing year. And I’ve really enjoyed it. So to end the year, I want to share with you, the key things that have served me this year, that I’m packing in my back, and throwing on my back with my face beaming toward the sun for 2026. The key lessons from 2025 that will be guiding me firmly into 2026. And nows the point where I ask what will be guiding you through 2026? What things from this year have you taken lessons from, what’s been your best attribute that’s pushed you through this year? What’s made and business easier for you in 2025? Carry those through, keep them in your back pocket for when you need it most. Happy New Year my loves x

In this episode I'm talking to Tahnee Skowron, Perth based plant stylist, creative director and the founder of The Botanic Edit — a luxury plant styling studio and digital magazine for modern plant lovers.Her journey began in 2020, when she left her corporate job while on maternity leave and fell headfirst into the world of wedding floristry. After years of creating beautiful floral work, she felt called to pivot toward a more sustainable path — one that aligned with her values and her love for green, living design.Today, Tahnee’s installations appear everywhere from weddings and events to festivals, restaurants, corporate offices, and even Perth’s biggest stadiums. She’s known for her warm, refined approach to styling and her belief that plants can transform any space into something meaningful, calming, and incredibly beautiful.This November she launched The Botanic Edit Magazine, a cosy digital publication dedicated to plant styling, sustainable living, lifestyle inspiration, and uplifting local creatives and causes. The magazine’s debut issue was enthusiastically received and marked the beginning of a new creative chapter for her brand.This chat is pure joy, it's a celebration of what happens when you truly align your business vision with your values. You can find Tahnee on socials at https://www.instagram.com/tahneeskowron/ and https://www.instagram.com/thebotanicedit_/

Hello my loves! I have had something on my heart lately that I’m actually really looking forward to diving into with you on this episode, because I want to talk about how growth is often exponential and you might not be able to see how the picture in your mind could ever eventuate and then suddenly it’s here. In this episode I'm sharing how that happens and the changes I’ve experienced in my business and in myself just in the last 12 months. And I’m not going to just tell you the what, we’re also going to talk about the how.Because if you'd told me in August last year that in 12 months time I would have done a month's trip with my family while my business thrived and I'd be diving into buying another business - I would have rolled my eyes and thrown my laptop out a hotel window in defiance. But spoiler alert - that IS where I'm currently at! I know, I know - new business is loading  - just you wait, I can't wait to share more!But there's so much that could be just around the corner for you too! Growth isn't linear, its a loopy mess, AND it has this magnificent way of compounding quickly and growing exponentially, before your very eyes! If you're looking for your piece of that - join me in our Zero to Six Figures in person strategy session Monday 10 November 2025 6pm - 8.30pm in our studio in Bassendean where I'll break it all down for you and show you just what's possible at a time when you just can't see the forest through the trees. Enrol now!Can't wait to see you there x

In the words of Candice Bydder: 'Rising tide lifts all boats', I love this analogy Candice used in describing what WAWA The WA Wedding Association is all about. It’s a sentiment I resonate hard with and I’m sure you will too. In this episode of The Bloom-Print Podcast I chat to Candice Bydder from  Celebrations by Candice a Perth wedding celebrant and the Secretary of WAWA about the first year of the association, and what they hope to deliver for members in the future. WAWA was stared in 2024 and is a not-for-profit volunteer-led organisation which aims to support, grow, and develop the wedding industry in Western Australia.Their mission is to give the industry a voice, offering opportunities for like-minded businesses to expand networks, collaborate, socialise, and find innovative solutions to the issues which impact our work.If you’re a WA wedding vendor - head over to The WA Wedding Association to sign up as a member now! 

IT'S WEDDING SEASON! Ok in Perth and surrounds, South Australia, Victoria, Tasmania - my bottom half of the country - it's freakin wedding season and this year it feels massive. I'm looking at our calendar seeing record numbers of events on our books, our team are busy and it's exactly what I want as a business owner - but in order to hold it all, in order to stay SANE, there's a few things life hacks keeping me going so I can stay at my best and deliver for my clients (without completely neglecting myself and my family over the next few months. If that sounds impossible - hopefully you won't be having the last laugh come Jan lol - but listen up! Because here's the tried and true things that have helped keep me level the last few years throughout wedding season. So if you feel like the season is about to hit you in the face, tune in to hear what I am doing right now to keep myself sane.

Hey lovelies!This week we have an interview for you and I am super excited to bring you this one, because it was such a vibey chat between Debra and I and by the end of it we were both in stiches!Debra Pemble is the new editor of Flowers Magazine Australia and a passionate voice for the floral industry. With over 20 years of experience as a florist, educator and award-winning designer, Debra brings creativity, insight, and a deep love of flowers to everything she does. Through Flowers Magazine, she’s shining a spotlight on florists, growers and innovators across Australia, sharing stories, ideas and inspiration to help the industry thrive.The latest Spring Issue is out now - go and subscribe to Flowers Magazine Australia - hard copy and digital version - because you're going to love it. 

Hello lovely humans!I am back after 4 fabulous weeks away and in this episode I'm sharing all the highlights from my travels with 2 little kids and my beautiful husband around Europe, I'm sharing what that trip has highlighted for me and how I'm feeling getting back to work.I'm also sharing what's happening in the business, with our expanding team and my role changing.  What's coming up in our new workshop and strategy session program in the Floral Art Academy and what's coming up this wedding and event season at Maple & Wren - because it's going to be a big one!We’ve got 3 business strategy sessions coming up – Marketing Your Wedding Business which is all the strategy on top of just posting on Instagram that can help you get your business infront of people you want to work with and make the most of that marketing spend, Zero to Six Figures which takes you through the planning steps of creating a multi-six figure business, what it actually looks like and how to hold that consistently in your business as you scale, and Automate Your Wedding Business which goes through all the back end AI, Systems, processes and online tools you can use to make business life WAY simpler and have the bookings coming in, being services, and completed at the click of a button without it taking up unnecessary time for you or any of your staff. Our first session is 20 September – and right now you can book the full package to get $100 off, as look as you sign up before 20 September. So if you’re craving a little more vacay in your life as well and want your business to keep ticking over like mine did while I was away – get involved! Book your place here: https://www.mwfloralartacademy.com.au/strategy-sessions 

Hi my loves, and welcome back toThe Bloom-Print Podcast. Now if you’re reading this… then that means… that I’m on holiday!  So here’s the tea: I’m taking a whole month off to go to Europe with my little family. We’ve been planning this trip for a long time. And I know that now I really need it as well because I’ve noticed myself getting cranky and really inflexible with clients, so... it is time!In this episode I'm sharing a real and honest perspective about something that might feel impossible when you're running your own business — taking a break.This will be the longest break I’ve taken out of the business, in about 6 years and the business looked alot different then than it does now - and that’s also exactly why I can do it.  So if this feels crazy to you,  I want to walk you through how I’ve set things up at Maple & Wren — and inside The Bloom-Print — so that everything keeps ticking along, even when I’m not physically in the studio  or in the inbox everyday.And if you’ve ever wondered, Could I do the same? The answer is yes — with planning, communication, and just a little bit of letting go.

It's been a little break in the weather since podcasts so in this episode I'm sharing a little wrap up of what's been happening - our end of financial year, the retreat wrap up, our new staff, school holiday navigation, what's happening for us the rest of the financial year. Gosh it's good to be back in this space and sharing this with you. My focus is always on sharing the way that I do things and navigate my business - because it gives you a possible blue print for how you might navigate your business around your life and goals as well. If you're looking for a community where you can share your business ambitions, gain clarity and coaching to take your business to the next level and step out of your day job and into this beautiful wedding and floristry world - join us in The Bloom-Print Membership and let's do this together!   

We just had a long weekend in Perth and I spent the long weekend doing absolutely nothing - no plans, literally none,  we were just at home… doing nothing.  Usually, I would use long weekends to do all the things, you know the drill right, when you’ve got an extra day and everyone just migrates to bunnings and runs extra errands and drinks more because you’ve got 3 weekend nights, and you’re seeing this person and that person and and and and and. We ‘Use’ the time productively or socially. Because we’ve been taught that being busy, and being productive is our purpose. But doing nothing... something really surprising happened. It unlocked my creativity and in this episode I'm sharing all about the power of doing nothing to reset and redirect creativity. Isn't it about time you slowed down and really focussed on what you want? Yeah, it is. If you're craving a bit more of that - come to the Wedding Flowers Retreat 4-6 July!We have limited spaces this year, it’s going to be a beautiful intimate and calm weekend where we can get really creative and expansive in our thinking and create some absolutely stunning on trend ceremony and reception statements. Retreats and intensive training experiences are always always expansive, and I look forward to seeing that happen for you.  The payment plans are incredibly flexible. So hit it up and I’ll see you there flourishing my love! Here's the deets: https://www.mwfloralartacademy.com.au/wedding-flowers-weekender-retreat-1

it’s well into May, wedding and event season in Perth as in all major cities around the country is wrapping up. We just finished what felt like a 3 week sprint – really job to job, day to day, what’s even happening, when we just get through this week we can focus on next week kind of stuff.  So the event world is starting to quieten down a bit, and instead of rushing from install to install, we get to breathe a little bit. Reflect. Dream. Work on the business instead of always being in it. And I feel like NOW I have the space to work on all of those things that I put on the winter list. You know – all the things you put aside for ‘June’ – well that’s basically now right. So, in this episode, I'm share what’s on my winter list – the things I’m prioritising behind the scenes, not just as a florist or business owner, but as a mum, a coach, and a human building a life that feels aligned and exciting for me one day, week and month at a time.And of course, I’ll talk a little about the Retreat in July – which is honestly one of the things I’m most looking forward to.Come along to the Wedding Flowers Retreat this Winter 4-6 July at Jarrahfall Bush Camp - an all inclusive, completely immersive weekend of luxury floral training. We'll work with foam-free mechanics, create luxury designs, talk business processes and make connections with new amazing humans in our industry. If last year's Retreat is anything to go off, it's going to be an incredible weekend! Sign up before 31 May and get $300 off!Enrol now: https://www.mwfloralartacademy.com.au/wedding-flowers-weekender-retreat-1

Hello my loves! This week on The Bloom-Print Podcast I have a beautiful guest for you! And this interview could not be more passionate and uplifting. I first met Em in 2021 when she joined me for my first ever floral course The Inspired Series and since then it's been pure joy to see how far her business has come and the changes she's made in her life.At 32, Em is the ultimate boss babe living life on her terms—she’s got the career, the Cavoodle (hey Ruby!), the apartment, the wheels, and a whole lotta heart. With over 14 years in the wedding industry, including high-end events in London and dreamy celebrations across Perth, Em is the founder of A Rose Touch—a boutique wedding planning biz known for going the extra mile, making magic happen, and making her couples feel like absolute queens. Em is not just a planner—she’s also a newly fully qualified celebrant. Whether she’s jumping in at the start of the wedding journey, styling a dream space, or officiating “I dos,” she brings calm, confidence, and a cheeky glass of wine to every moment. Single? Yes. Loving life? Absolutely. Em’s living proof that you don’t need a ring to live a full, fabulous life—but it’s also ok to want one, after all she’s open to meeting the right match when the time is right too. In the meantime, she’s all in on creating unforgettable love stories for others—with heart, hustle, and a whole lot of sparkle Enjoy this episode and connect with Emma at A Rose Touch on instagram.--------------------------------------------------------------Florists and wedding creatives - join us for the Wedding Flowers Retreat 4-6 July!This is a hands on real work floral training experience - all inclusive, in a tranquil wedding venue jut an hour from Perth.over just 3 days we'll create an a full ceremony and reception set up, working in a stunning venue with premium floral product gaining invaluable experience to propel your career further quicker. And here's the best part - book your spot in May and receive $300 off your retreat package on any payment plan! But hurry - this exclusive offer ends May 31st! Enrol now!

Last week we were doing an install in a corporate building on a Monday morning. We were there at 5am and were actually buzzing to make a 2m ANZAC wreath. Around 6am workers started to shuffle in and one lady in her 50s clutching a coffee cup says ' You've got the good job', and I thought to myself, 'yeah I really do!'I used to be that office worker dreaming perhaps of a different life, dreading Monday. I used to get this pull to do something else, as if someone was physically reaching into my chest to turn my heart and steer me somewhere else. And that's how Maple & Wren was born. In 2019, I made a plan to leave my job by the end of that year and in this episode, I'm sharing exactly how I did that, and how the business has bloomed over the last 5 years.If this has got your heart aching a bit… my love you need The Bloom-Print membership in your life. Let me help you turn your side hustle into your sole income so you can be the one ‘the good job’ instead of the shuffling office worker.Join The Bloom-Print Membership now.

Belinda Fleay has been a florist for 2.5yrs. What started as an investigation into a hobby very quickly turned into employment and the start of a business!This surprise was well and truly embraced, and so a home studio was set up and her business started to grow around raising her 3 boys.I met the beautiful Belinda from Rose & Lily Floral Haus in 2023 when she signed up for Wedding Flowers 101 at The Floral Art Academy.I knew within a few lessons that Belinda had something special - and so when the course finished, I offered her a job.Over the last 18 months, Belinda has trained to become a florist, started her own business and completely changed her trajectory. It's been a beautiful transition to watch and encourage and I'm absolutely thrilled to have Belinda on The Bloom-Print Podcast to share her journey into floristry, how it all started for her, moving from health promotion into floristry, building her business, collaborating with other gorgeous vendors and stepping into a world where she gets to have this much fun every day. If you love listening to this episode - firstly - go and follow Belinda at Rose & Lily Floral Haus because she's such a beautiful human and florist to know. And secondly - go and sign up for the Wedding Flowers Retreat 4-6 July 2025 and let's propel your floral career into the world of luxury wedding design so you can be just like Belinda!

We’ve all told ourselves that wonderful therapeutic line ‘This is hard, and I can do hard things’ and so far this year, I challenged myself to do a hard thing. My husband and I recently completed the 75 Hard Challenge and it has been really good for me in the most inconvenient way. So, if you’re sitting there like what the fuck is 75 hard. Let me break it down for you. It’s a personal development challenge you can start at any time and you do it for 75 days, it was started in 2019 by an entrepreneur named Andy Frisella. In a nutshell for For 75 days straight, you must complete all six of these tasks without exception:Follow a diet – Any diet you choose, but no cheat meals and no alcohol.Two 45-minute workouts per day – One must be outdoors, no matter the weather.Drink 1 gallon (3.8L) of water daily.Read 10 pages of a non-fiction book – Focus on personal development. No audiobooks.Take a progress picture daily.No skipping or modifications – If you miss any task, you start over from Day And let me tell you - this is an inconvenient challenge - and that's precisely the point! In this episode I'm sharing all of the lessons I took from this challenge, how it's impacted me and my habits and behaviours and how the actual fuck I made the time for this with a husband that works away every fortnight, 2 small children and a business to run. You're welcome!If you're looking for support with all the hard things you're doing right now - my love I'm here to help! Join us in The Bloom-Print Membership and let's get a strategy together to start prioritising the life you want and the goals you want to achieve and factoring it in! Join now!

Ever wished you could go back and do things smarter from the start? Starting your business at the moment and wanting to get it right?In this episode, I’m sharing exactly what I’d do differently (and what I’d keep the same) if I were starting my floristry business all over again in 2025, this time as a married mum of two, with everything I’ve learned over the past 9 years.From pricing mistakes and overcomplicating orders to the power of direct outreach and trusting my gut sooner, this episode is packed with the lessons I wish I knew earlier. Whether you're just starting out or looking to refine your business, these insights will help you build a stronger, more profitable floristry brand.Listen in and DM me on Instagram—what’s something you’d do differently if you were starting again? Or what's something you're taking form this to your business? I’d love to hear your thoughts!

Running a business is a lot like raising a baby - you celebrate the milestones, nurture it through its early stages, and stay patient as it grows. In this episode, I’m diving into the parallels between parenting and entrepreneurship, from learning to crawl before you walk to feeding your business the right ‘nutrition’ at every stage. Whether your business is in its newborn phase or starting to take its first steps, this is your reminder to care for it with intention, patience, and excitement for what’s ahead. Tune in for insights, personal stories, and a fresh perspective on nurturing your business to success!And if you're feeling like you've started to run before you can walk - my love I'm here! I offer tailored 1:1 mentoring to help nurture YOU through your business journey and put the right measures, tools and safety railings in place to steady you along the way! Let's chat about your business and how I can help - find out more about mentoring today! 4o

I’ve been glued to my phone lately And here’s why I’m completely ok with it. I’ve been working alot lately, glued to my phone and my laptop. The week before school went back especially, I had my phone out on almost every walk I went on, in the sauna, before bed, while watching TV (or not watching evidently), once at 11pm because I couldn’t sleep and my brain was ticking with ideas I had to write down. While my kids are having breakfast I’m on my laptop. After they go to bed laptop. Husband pops to the shop - laptop. Phone Laptop Laptop Phone.From an outsider’s perspective this might sound a bit obsessive. And you know what - it is! And here’s why that’s ok. Because on some level - you have to be obsessed with your business in order for it to grow. Right now I am in a hustle phase in my business - I’m going after things, I’m setting new KPIs for myself and the business and I’m not resting until they’re reached. I’m allowing my brain to think creatively and I’m harnessing every idea and acting on it immediately, even if it’s messy, even if everything isn’t perfectly thought out. And the compounded action is creating my own momentum. I know I won’t hustle this hard the whole year, and I don’t INTEND to. my hustle-o-metre will change each month and quarter to align with my goals and what the business needs from me then and each term with what my family needs from me. But I do INTEND to now. This is a very intentional hustle phase and you know what. I actually love it! Can we normalise - working in your business, working on your business, and actually loving working on your business? Because from where I’m sitting it’s pretty freakin good! 

In this episode of The Bloom-Print Podcast, we’re talking about one of the biggest factors in building a successful business: knowing where to invest in those crucial first three years. When I started out, I didn’t always get it right, I spent money on things I didn’t need and hesitated on investments that would have made life so much easier. So, I want to share what I’ve learned to help you make smarter choices.We’ll chat about the balance between reinvesting in your business without overextending yourself, the mindset shifts that make spending feel less daunting, and the key areas that will actually move the needle, both in general business and floristry-specific investments. The goal? To help you grow intentionally and build a business that lasts.I’d love to hear what you’re focusing on this year—share your biggest business investments with me on Instagram @mapleandwren_floralartacademyIf you are craving some clear direction for your business, someone to help you step by step up the staircase of building a business - join us in The Bloom-Print Membership and get the support you need to really thrive in 2025! The Bloom-Print Membership gives you just the right balance of self-paced lessons, live mastermind calls and community support to help you through the maze of small business in the wedding, event and floristry industry. I can't wait to help you take the next step on your staircase! All the loveEl 

Happy New Year my loves and welcome to 2025!I'm so excited to be back in your ears on The Bloom-Print Podcast. In our first episode for 2025 I'm sharing with you the key things I'm doing right now to start 2025 with a bang. Everything from prioritising health to prioritising money making tasks and taking the steps toward moving my business in the direction I want it to grow this year. My key intention for the year is 'Money First' so expect to hear more about that this year as I dive deep into the data and building my business. I'd love to hear if any of the strategies in this episode are ones you'll be drawing into your business or if you're also already doing them! Drop me a DM on insta!And if you've been wanting to work with me - this year is your year my love! Find out more about our courses and classes as well as our Mentoring offerings and The Bloom-Print Membership at https://www.mwfloralartacademy.com.au/

It's our final episode for 2024!!!I want to thank you all for tuning in this year. I don’t know if you know, but I actually adore doing this podcast and sharing the lessons learned and a bit of my world with you each episode so thank you for having me in your ears through 2024. To round out the year I’m answering YOUR questions. And I’ve got 6 great questions here from advice for emerging florists, how to say no, what I'd do differently, and so much more.  I'm going in depth for you on my thoughts and previous experience for each question. And I want you to know that if you’ve got a question, if you're thinking exactly this – there’s always someone else thinking exactly the same thing, so if you have a question – ask someone. I hope you love this episode and gain some useful perspective to take you into 2025. So much love for an absolutely awesome year ahead!-------------------------------------------------------------------------------------------If you’re ready to work on The Business Behind the Blooms in 2025 and own your goals to build a successful business that works for you rather than you simply working for it.  The Bloom-Print membership is for you. This incredibly wonderful opportunity is for florists, wedding business owners and creatives in Australia and around the world. So my love if you are ready to take your business to the next level to support yourself and create something that will be truly profitable for you, if you are done with winging it and putting your head in the sand, if you want to focus on building your business wrapped in love and support by people who’ve been there and the industry experts who can help you get there. If that sounds like you  sign up to The Bloom-Print Membership today and let's get to work on your beautiful business!

In our last episode (58) I shared my 2024 in review - the good, the bad and the unsightly. I shared that while I'm definitely feeling a bit of a hallmark ending to the year, the journey throughout the year was incredibly up and down and my year of EXPANSION in 2024 also came with inevitable contractions as well. So in this episode I'm sharing with you my 2025 focus and my words/intentions for the year ahead as well as some of the goals I'm setting on my holistic goal setting chart. I have 2 key intentions for 2025: Money first and  Power So get comfy and tune in to hear all about how these two intentions will be enmeshed for me in 2025 and why these are my focus for the 12 months ahead. ---------------------------------------------------------------------I get it - you're here because you want 2025 to be more intentional for you and your business too. If you’re ready to work on The Business Behind the Blooms and own your goals to build a successful business that works for you rather than you simply working for it - The Bloom-Print membership is for you! Sign up today and let's get a jump start on your goals for 2025! 

2024, what a year it's been!For some it's been peak, for some it's been an absolute shit show. And for me - it actually been a mix of both - some very high highs and some brief shit show moments, in steep peaks and troughs.And thankfully, just like a Disney film, it's rounded out with a few great lessons, some overarching morals and ofcourse, a positive, thought provoking ending! So this week I'm sharing my 2024 with you - my year that was. So grab yourself a festive beverage, dear listener, get comfy and let's get into it. Now if you're wanting some support to bring your vision for 2025 to life - my love, let's work on this together! Find out more about 1:1 mentoring or join our Bloom-Print Membership and let's get clear and consistent with your plans for 2025 and keep you on track to achieve them! 

Hey, lovely! In this episode, I’m sharing all about my whirlwind trip to Broome, where I spent two incredible days with Jemma and Tash from The Broome Florist at the end of November. These two are gearing up for their first wedding season, and I had the absolute joy of helping them build their skills, plan their logistics, and create stunning marketing content with a gorgeous photoshoot on the beach (yes, it was as magical as it sounds!).We covered everything from bouquet-making (Tash went from dreading bouquets to absolutely loving them!) to navigating the unique challenges of running a floral business in a regional area. Having grown up in the Northern Territory and North West WA, this trip brought back so many memories and gave me a fresh perspective on just how far I’ve come in my business landing at a completely auspicious time.This episode is a celebration of growth, mindset shifts, and what’s possible when you step outside your comfort zone. Whether you’re one year or five years into your business journey, I want you to know how much can change when you open yourself up to new opportunities.If you’re ready to make 2025 your year, I’d absolutely love to support you. Check out my Bloom-Print Membership for group coaching, self-paced lessons, and monthly mastermind sessions. Or, if you’re craving personalized guidance, let’s work together 1:1! Just a heads-up—pricing for both goes up on 1 January, so now’s the perfect time to jump in and make your goals a priority.Learn more about the Bloom-Print Membership and 1:1 Mentoring to bring your skills up to speed and get my eyes on your business.Thank you for tuning in, gorgeous! Here’s to chasing big dreams and blooming in 2025. Until next time, keep blooming!

In this episode of The Bloom-Print Podcast, we’re tackling the whirlwind that is the end of the year! Are you feeling like a horse racing to the finish line or spinning in the chaos of carnival cups? In this episode, I’m sharing how I’m resetting before the chaos of December hits. If you’re feeling overwhelmed by the year’s end, I’ll walk you through the simple steps I’ve taken to declutter my life—both personally and in business—to make space for a fresh start in 2025.Here’s what I cover:Clearing out digital clutter like inboxes, desktops, and camera rolls to free up mental space.Wrapping up lingering tasks like inquiries and financial reviews for a clean slate.Prepping for the new year by refining systems, processes, and content calendars.If you’re ready to find some brain space and start your own end-of-year reset, this one’s for you!Black Friday Deal:Join The Bloom-Print Membership this Black Friday weekend (29 November–2 December) and get:A $300 voucher to use on any class, course, or mentoring at The Floral Art Academy.A bonus 1-hour 1:1 session with me for the first 10 sign-ups to clarify your goals and pain points.This offer ends 2 December! Sign up now at https://mapleandwrenacademy.thinkific.com/memberships/the-bloom-print-membership or DM me “Black Friday” on Instagram to grab your spot.Let’s declutter, reset, and bloom into 2025 together! 🌸

Last week I just took myself for a 2 night hotel stay … by myself! I know, What a bloody boujie b*tch! 2 weeks ago I was starting to lose it a bit with the kids, my husband Mark was away for work, my 2 year old was going through a developmental leap and waking 3 times a night, my daughter was really pushing the boundaries, probably because she wanted my attention and work was non-stop. And there were a few unforeseen problems I needed to solve that were taking a bit of my attention.  A fortnight ago I felt tired and cranky and scattered and foggy and like I was going through the motions and as you might have guessed from the title of this episode – I don’t feel like that anymore because – controversially – I took a break in the middle of peak season. In this episode I'm sharing the importance of making space for yourself, gaining clarity and rest to put your best self forward in all aspects of your life. 

If you second guess your pricing, constantly reduce it because you feel like you're charging too much, or change the pricing when your client cries 'it's too expensive, can you do it for less?' or simply - have no idea what to charge and are just guessing - then this episode is for you!Your pricing should not be based on how YOU feel. It should be based on the industry minimum standard and what the general expected pricing is in your city, region, area. We all want to be able to best service our clients - so let's focus on what we can do for our clients rather than what we cant - without compromising our profit margins. In this episode, I'm sharing advise on how to price, what to consider, what not to compromise on and WHY your pricing should be a MINIMUM of product x 3. 

When we understand more about ourselves, we can understand more about others.In this episode we're diving into Human Design with an expert in the field - Cat Skreiner.Cat is a Human Design for Business & Career Consultant, empowering intentional entrepreneurs and business leaders to fully understand and embody their unique energetic blueprint—unlocking greater ease, flow, and abundance in both their personal and professional lives.With over 14 years of experience in corporate digital marketing and more than a decade of entrepreneurship, Cat combines her expertise with the transformative power of Human Design & Gene Keys. She helps clients elevate their business success and amplify their impact by integrating their innate strengths and gifts. Through her guidance, clients build intentional, authentic businesses that allow them to shine in a way that feels aligned, fun, and effortless.In this episode you'll learn more about the 5 types of Human Design, how to work with your Human Design to be the most effective version of yourself and how to apply this to your business. 

I used to tell myself ‘I wasn’t built for running’ I used to joke about it infact. I’m 5 foot in heels and a stocky little thing. I wasn’t athletic growing up and I didn’t really do sports as an extra curricular. Last weekend I ran my first half marathon, at the age of 38, I decided if not now, then when and also – why not? Why couldn’t I. At the beginning of this year when I started training, I couldn't run 3km and last weekend, I ran 21km with 5000 other West Aussies. And man it has taught me so much and been the best self development journey and challenge.In this episode I'm sharing with you my running journey and the key 9 things I've learnt - about running, life and business - from training for a half marathon. So tune in and let's get physical! --------------------------------------------------------------------------------------------------------------------If youre ready to get more of this awesome source in your businesses then sign up for The Bloom-Print Membership to help you get on your way towards your next business step!Sign up now: https://mapleandwrenacademy.thinkific.com/memberships/the-bloom-print-membership

In this episode I'm joined by my industry friend Kiera Treloar.Kiera is the founder of Little Things Events a bespoke full service wedding and event planning company here in Perth. She has worked in the events industry for almost 15 years in both Perth + Sydney and started Little Things Events in 2020 to focus on the types of events she’s most passionate about – the heart-centred moments and core memories you want to tell your grandkids about. She is renowned for wowing her clients by going above and beyond, and unmistakably for the solid relationships she has made within the industry – and she’s an absolute delight to work with! Kiera, like me, is also super passionate about industry education and she's also recently founded The Wedding Educators with another awesome industry friend Natalie Gasmier. The Wedding Educators is a space for wedding coordinators to upskill and learn all the tips and tricks of the trade along with best practise advise and processes to ensure success in this industry.  In this interview we talk about starting a business after having a baby, the definition of success, what a great day on the job looks like and the kind of teamwork that really makes the dream work. Tune in to hear all about her journey in the events industry and so much more.

Last week one of my clients asked me 'El, do you really think I can do this, like should I really be doing this?' and it's not the first time I've been asked that question or had a conversation about whether you're too old or it's too late to be getting into something new - and it wasn't even the first time that week I'd had that conversation. This sort of thing comes up alot with my mentoring clients, and in my Instagram DMs and with my floral students. So in this episode I'm shifting your thinking about being too old, or it being too late or being ill equipped because IF NOT NOW... THEN WHEN?Life is a pretty long journey and if you wanted to you could pick a different career every decade and still have 5 or 6 pretty amazing careers in your life. And spoiler alert - you are not too old and it is NOT too late! So if you're needing a little pick me up, a little spark into action, a bit of self-belief - allow this to be it - tune in, because this is the podcast for you! 

Has it ever occur to you that you're choosing the client as much as they're choosing you? Pre-Qualifying your clients to ensure that they are the right clients for your business is so important and the earlier you can do that in the process, the less time you'll waste on a client who isn't your ideal. In this week's episode I'm sharing the 3 ways I pre-qualify my clients at the very beginning of my wedding process to weed out the time wasters and get excited about my clients.------------------------------------------------------------------------------- If you're looking to get more of this kind of strategy in your business - join us in The Bloom-Print Membership! The Bloom-Print is for florists and wedding businesses ready to get serious about their businesses, get clear on their goals and getting the resources and support to start taking the strides towards them, jumping over all the hurdles that might be in your way on the journey. Get started now: https://mapleandwrenacademy.thinkific.com/memberships/the-bloom-print-membership

It's officially Spring! Which means.... Wedding Season is upon us!So right now is the time to get yourserlf into preparation mode. Aa wedding season is a bit like a marathon and you want to make sure you're mentally, physically and strategically prepared for it. You and your family! In this week's podcast I'm sharing with you the ways I'm preparing for wedding season and what to consider in your planning to sustain you through this beautiful and busy season. --------------------------------------------------------------------If planning isn't your strong point, my love - I am here - and I'd adore to help! Join me in The Bloom-Print Membership - the only membership for florists, wedding and event professionals that includes- Live mentoring sessions monthly- Live lessons monthly- A community of like minded people to connect, learn and grow along side - A content hub of plug and play resources, tools and advice to get your business working for you instead of you struggling to work for it!Join now and let' start working towards your goals: https://mapleandwrenacademy.thinkific.com/memberships/the-bloom-print-membership

In Part 2 of my conversation with Alisha Erin from Bohemian Flowers we talk about freelancing, the importance of freelancers and what we look for and expect of freelancers vs the difference between freelancers and work experience, we talk about the evolution of style and what you learn from working with other florists.We talk about success, the moments that blew her mind in business, the moments she maybe wanted to pack it in #COVID *facepalm* and her BIGGEST advice for new florists including a good tool belt. "A florist is only as good as her toolbox and her toolbelt."Alisha Erin has been in the floral industry for 15 years starting her floristry journey when she was still in high school and took on a work placement in a local florist. From there her artistic prowess took hold, her creativity broadened and her boldness absolutely flourished as she grew her experience in the retail field before taking the plunge into her own business souly focussed on weddings and events.She works from her home studio in Perth along side raising her two beautiful little children, living her dream work/life dynamic. Follow Alisha at https://www.instagram.com/bohemianflowers/