Episode 28 - Excellence is an Attitude with Deborah Richards

In this inspiring episode, Ruth sits down with Deborah Richards, the powerhouse behind Madison’s Residential, to unpack her incredible journey from private banking to building one of Tunbridge Wells’ most trusted and talked-about estate agencies.Deborah shares how a voluntary redundancy and a passion for property—and people—led her to disrupt the estate agency industry with heart, hustle, and a refusal to compromise on excellence. From taking her first call (for a broken fridge!) to leading a multi-million-pound agency, Deborah’s story is a masterclass in resilience, leadership, and brand building.Whether you're a budding entrepreneur, a seasoned business owner, or navigating a pivot, this candid conversation is packed with real-world insight and warmth.What You'll Learn in This Episode:Why “excellence is an attitude” became Madison’s guiding mantraHow Deborah pivoted from private banking into property—and what she learned about risk and reinventionThe power of building a brand through service, not just strategyHow word of mouth and a newspaper ad kickstarted her growthMemorable Quotes:“I used to think I wasn’t an entrepreneur—but I am. I just see things differently.”“My fear of failure motivates me more than the desire for success.”“I built a business that works even when I’m not there. That used to be a pipe dream.”Resources and Links:The Success Method Course: Looking to grow your business? Check out Ruth Ferreira’s "The Success Method” for small business owners looking to find more clients and make more money.BNI Networking Group – instrumental in early growthConnect with Deborah:Email: [email protected]: madisonsresidential.co.ukYou Are Invited!Too busy running your business to step back and plan for growth? Join my Supercharge Your Month workshop—a 60-minute clarity and strategy session held on the first Tuesday of each month at 10 AM.🚀 In this high-energy session, we’ll kickstart your month with power and purpose.✅ FREE for first-time attendees: Register here✅ £97 if you’ve attended before: Secure your spotI can’t wait to see you there!You are invited to a free business audit!Often, we are too close to our own business to really see and take advantage of the opportunity. That's the beauty of coaching. The external perspective that sees what you can't, and helps you capitalise on the potential. If you could do with a little perspective in your business, I offer 5 free business audits each month. An hour over Zoom to deep dive into your business. To consider what's working, what's not, and where the opportunity for growth is. Book your free business audit now! https://calendly.com/ruthferreirasuccesscoach/free-business-auditConnect with Ruth on LinkedInhttps://www.linkedin.com/in/ruth-ferreira-65724126/Intrigued how Ruth can help you grow your business?Book a free 30-minute Discovery Call https://calendly.com/ruthferreirasuccesscoach/free-30-minute-discovery-callSubscribe Now:If you're a small business owner looking to dominate your niche, hit subscribe and join Ruth Ferreira as she shares valuable insights and interviews with successful entrepreneurs.Get ready to learn, implement, and take your business to the next level!