Episode 28 - Talking Loyalty programs, Block Chain and running businesses with Special Guest Phil Shelper

from Everybody hates your brand · host Rob Voase, Phil Shelper, Jen Clinehens

In this episode, we talk to the CEO of Loyalty & Reward Co (Australia's leading loyalty consulting agency) and author of 'Loyalty Programs: The Complete guide', Phil Shelper. We cover off topics like the value of loyalty programs, their future (including Blockchain) and the ups and down's of running your own business. We also bring back the "What we're loving this week" section. Rob talks about the book "How not to plan - 66 ways to screw it up" and Jen brings up Havas CX's X-Index - a way of measuring the impact of customer experience and how different companies compare.External links referenced:Loyalty & Reward Co website. CLICK HERE'How not to plan: 66 Ways to Screw it Up' by APG Ltd. CLICK HEREHavas CX's X-Index. CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE

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This episode is 35 minutes long.

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This episode was published on March 30, 2021.

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