Episode 281 - The Dangers of Aggressive Closing

How hard should you close someone? Here's a scenario I see play out a lot.. Someone is new in sales They are excited and enthusiastic Good They learn a sales framework or two They start making a few sales Then they get white line fever, they have to convert every prospect they talk to - it becomes more about their own ego and numbers than the best interests of the actual buyer. Not good Today's episode is why even if in the short term, that approach makes you some sales.. In the long term it will cost you.