Episode #29 - Amanda Schuster, Freelancer for Forbes, SevenFifty Daily and more

In this episode, Hanna Lee and Michael Anstendig of Hanna Lee Communications chat with Amanda Schuster, a freelance writer for Forbes, SevenFifty Daily and other top media outlets. She is also the author of “New York Cocktails.”⁣⁣Tune in to hear this trained sommelier-turned-scribe with 15 years of experience covering cocktails, spirits and wine share her thoughts on:⁣⁣⁣⁣⁣⁣⁣⁣1. How she deals with the challenge of setting the right tone in her coverage during the pandemic.⁣⁣2. Why being a subject matter expert is important when pitching. ⁣⁣3. Why pitches should be fact-checked, concise and contain all relevant details, like product pricing and photo links that do not expire.⁣⁣4. How local craft spirits producers are successfully getting into the ready-to-drink cocktail game.⁣⁣⁣5. How innovative craft cocktail bars are launching merchandising programs that are paying big dividends.⁣⁣6. What advice she received from cocktail historian and author Dave Wondrich, which forever changed her approach to writing books.⁣⁣Amanda also answers a listener question from Deke Dunne, Bar Manager of Allegory, a speakeasy bar at the Eaton Hotel in Washington, D.C., on how bartenders and bars from smaller markets can garner the national media’s attention.⁣⁣⁣⁣⁣⁣Connect with Amanda on Twitter and IG at @winenshine.⁣⁣⁣For more information on our agency, please visit www.hannaleecommunications.com.⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣⁣Connect with hosts Hanna Lee (@hannaleeny), Michael Anstendig (@michaelanstendig) and our agency (@hannaleepr) on IG.⁣⁣⁣⁣⁣⁣⁣⁣⁣ Hosted on Acast. See acast.com/privacy for more information.