Episode 29: Enabling a Regenerative Food System that Supports Nature Recovery with Joseph Gridley, CEO & Founder of the Soil Association Exchange

In this episode host Jonathan  speaks with Joseph Gridley, CEO and founder of Soil Association Exchange, a for-profit arm distinct from the Soil Association charity, which helps companies and about 2,200 UK farms (around 4.5% of UK agricultural land) measure and improve environmental impacts through finance, advice, and simplified access to public and private funding options like SFI and other schemes. Gridley explains the business value for partners—supply chain resilience, credible field-level data for reporting, and stronger storytelling—and shares first, worst, and best nature experiences.00:00 Welcome and Episode Intro00:37 Life Updates and New Baby01:42 Nature Thrive Wins at Rankin Farm03:05 Why Soil Association Exchange Matters05:50 Meet Joseph in Peckham06:23 Jonathan’s Soil Story07:32 Joseph’s Career Journey11:49 Launching Soil Association Exchange13:00 How the Exchange Model Works16:44 Stacking Public and Private Funding19:44 Farmers, Trust, and Transition22:55 What Brands Get in Return24:04 Data, Reporting, and Storytelling28:36 First Memories in Nature31:27 Worst Nature Experience33:45 Best Nature Experience36:37 Wrap Up and Key TakeawaysSend us Fan Mail