EPISODE · Oct 28, 2016 · 29 MIN
Episode 291: How to Avoid the Sunk Cost Sales Trap. With Bridget Gleason.
from Sales Strategy & Enablement by Revenue.io · host Revenue.io
Bridget and I discuss how to recognize when you’ve fallen into a sunk cost trap and how to distinguish between a long sales cycle and a lost deal.
What this episode covers
Bridget and I discuss how to recognize when you’ve fallen into a sunk cost trap and how to distinguish between a long sales cycle and a lost deal.
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Episode 291: How to Avoid the Sunk Cost Sales Trap. With Bridget Gleason.
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