Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands

from Shiny New Object - a Marketing Podcast

Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our latest guest, Head of Digital Netherlands at Edelman, to get more top data driven marketing tips.

Episode metadata supplied by the publisher feed · Published Jun 12, 2025

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Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands

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This episode was published on June 12, 2025.

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