Episode 3.1.5 How Marketers Turn Questions Into Answers

Good marketing decisions are not built on guesses. In this episode, Dr. Derek, Sarah Mitchell, and Miguel Ramirez introduce the marketing research process and explain how organizations gather information to make better decisions. Using ShadeTree Coffee as an example, the hosts explore how marketers define research problems, develop research plans, collect and analyze data, and use findings to guide action. The episode also discusses research ethics and the role of artificial intelligence as a tool for supporting, but not replacing, critical thinking and customer insight.