Episode 3.3 Why Customers Buy What They Buy

Why do two customers with the same need often make completely different purchasing decisions? In this episode, Dr. Derek, Sarah Mitchell, and Miguel Ramirez explore the factors that influence consumer behavior, including psychological, social, cultural, and personal influences. Through real-world examples and business insights, listeners learn how marketers study customer decision-making and why understanding consumer behavior is critical for creating value and building effective marketing strategies.