Episode 3: Closing the Loop Between Sales and Marketing

Curtis and Tom are once again joined by Mario D'Aquila, Chief Operating Officer of Assisted Living Services, for Part Three of our multi-chapter success story.  In this final installment of the three-episode arc, Mario reveals what Tom calls "The Holy Grail" of marketing and sales — the systems, process and rigor required to inject mutual accountability and visibility into the sales and marketing processes. Lesson Learned: Tune in to hear the one simple technology Mario discovered and implemented to dramatically increase his close rate, accessibly identify (and remediate) his lost opportunities, and clearly document what success looks like.