Episode 3: Specialist or Generalist - What should you be?

from Everybody hates your brand · host Jen Clinehens, Rob Voase

0.00 - 0.24: An introduction to the podcast0.26 - 39.32: In the meat of the podcast we cover an interesting topic for young and experienced marketers alike - what are the pros and cons of specialising versus being a generalist?We cover areas such as whether being a specialist suits your personality, the benefits of singular focus, staying relevant and what route is best if you have designs on the top marketing jobs.39.35 - 42.37: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.External links referenced:Mark Ritson Marketing Week live talk. CLICK HERE.'How to have a good day' by Caroline Webb. CLICK HERE.The Institute of Direct Marketing. CLICK HERE.Christian Guzman's YouTube channel. CLICK HERE.Our website at everybodyhatesyourbrand.com. CLICK HERE.Audio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HERE.

Episode metadata supplied by the publisher feed · Published Aug 13, 2020

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What this episode covers

In this episode, we discuss whether marketers should look to specialise in a specific marketing discipline or maintain a broader if shallower, skillset and Jen has an epiphany....