EPISODE · Aug 13, 2020 · 42 MIN
Episode 3: Specialist or Generalist - What should you be?
from Everybody hates your brand · host Jen Clinehens, Rob Voase
0.00 - 0.24: An introduction to the podcast 0.26 - 39.32: In the meat of the podcast we cover an interesting topic for young and experienced marketers alike - what are the pros and cons of specialising versus being a generalist? We cover areas such as whether being a specialist suits your personality, the benefits of singular focus, staying relevant and what route is best if you have designs on the top marketing jobs. 39.35 - 42.37: We share what we're loving this week - tools and resources that we have found useful and that listeners might too. External links referenced: Mark Ritson Marketing Week live talk. CLICK HERE. 'How to have a good day' by Caroline Webb. CLICK HERE. The Institute of Direct Marketing. CLICK HERE. Christian Guzman's YouTube channel. CLICK HERE. Our website at everybodyhatesyourbrand.com. CLICK HERE. Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash Music: Hot Thang by Daniel Fridell. CLICK HERE.
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What this episode covers
In this episode, we discuss whether marketers should look to specialise in a specific marketing discipline or maintain a broader if shallower, skillset and Jen has an epiphany....
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Episode 3: Specialist or Generalist - What should you be?
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