Episode 3: What if AI is your Reinvention Moment as a CMO? I Liza Adams

AI is creating one of the biggest shifts marketing has seen in decades.For some leaders, it will accelerate their impact. For others, it will quietly expose gaps.In this episode, Liza Adams - Founder of GrowthPath Partners, AI advisor & GTM Strategist and former Silicon Valley marketing leader - shares why this moment is not just about technology, but about reinvention.After a 25-year corporate career, Liza was forced to rethink her own path following an acquisition. What followed was a complete reinvention - one that now puts her at the centre of how CMOs and marketing teams are evolving in the age of AI.00:00 Evolving Roles in Marketing and AI Integration02:23 The Journey of Reinvention06:11 Navigating Career Transitions and Identity10:21 The Power of AI as a Teammate16:09 Embracing Change and Overcoming Fear21:20 The Role of CMOs in the Age of AI26:21 Successful Change Management in Organizations32:29 AI as a Complementary Force in Marketing35:47 Strategies for Quick Momentum in Marketing39:07 The Future of Marketing Roles and UpskillingIn this conversation, we explore:Why AI is less about tools - and more about mindset and leadershipHow marketing roles are being reshaped in real timeWhat marketers can do to upskill and reskillHow to think about AI as a strategic partner, not just execution supportWhy this moment could be the biggest opportunity for reinvention in your career.If you’re leading a marketing organisation, or thinking about what comes next, his episode will challenge how you see AI, your role, and your future.You can find out more about Liza Adams and her GrowthPath Partners AI Advisory and GTM Strategy services via her Linkedin: https://www.linkedin.com/in/lizaadams/