Reinvention By Design

AI is creating one of the biggest shifts marketing has seen in decades.For some leaders, it will accelerate their impact. For others, it will quietly expose gaps.In this episode, Liza Adams - Founder of GrowthPath Partners, AI advisor & GTM Strategist and former Silicon Valley marketing leader - shares why this moment is not just about technology, but about reinvention.After a 25-year corporate career, Liza was forced to rethink her own path following an acquisition. What followed was a complete reinvention - one that now puts her at the centre of how CMOs and marketing teams are evolving in the age of AI.00:00 Evolving Roles in Marketing and AI Integration02:23 The Journey of Reinvention06:11 Navigating Career Transitions and Identity10:21 The Power of AI as a Teammate16:09 Embracing Change and Overcoming Fear21:20 The Role of CMOs in the Age of AI26:21 Successful Change Management in Organizations32:29 AI as a Complementary Force in Marketing35:47 Strategies for Quick Momentum in Marketing39:07 The Future of Marketing Roles and UpskillingIn this conversation, we explore:Why AI is less about tools - and more about mindset and leadershipHow marketing roles are being reshaped in real timeWhat marketers can do to upskill and reskillHow to think about AI as a strategic partner, not just execution supportWhy this moment could be the biggest opportunity for reinvention in your career.If you’re leading a marketing organisation, or thinking about what comes next, his episode will challenge how you see AI, your role, and your future.You can find out more about Liza Adams and her GrowthPath Partners AI Advisory and GTM Strategy services via her Linkedin: https://www.linkedin.com/in/lizaadams/

In this powerful episode of Reinvention by Design, Karen Holland sits down with Jingjin Liu, former senior executive in the automobile industry turned serial entrepreneur, angel investor, and Co-Founder of the Elevate Group, to explore what it really takes to reinvent your life and career.From leaving China at 15 to building a high-powered corporate career in Germany … to walking away and starting again as an entrepreneur, Jingjin’s story is a masterclass in identity, courage and intentional reinvention.In a world shaped by AI disruption, career uncertainty and shifting definitions of success, this conversation goes beyond inspiration, it gives you practical insights to take action.🔥 In this episode, you’ll learn:Why “nobody’s coming” is the mindset shift that changes everythingHow to build a career advantage from being differentThe importance of choosing the right environment to thriveWhy most professionals don’t know their financial runway - and why it mattersHow to build powerful networks intentionally (even if you hate networking)The truth about self-doubt, even at the highest levels of successWhy clarity - not confidence - is the first step to reinvention.💡 This episode is for you if:You feel successful… but not fulfilledYou’re thinking about what’s next in your careerYou want to build income, options and identity beyond a single roleYou’re navigating change, uncertainty or AI disruption.This isn’t about abandoning your career.It’s about building something more resilient, intentional and future-proof.👉 Subscribe for more conversations with leaders reinventing how they work, earn and live.

What if reinvention wasn’t something you waited for — but something you designed?In the first episode of Reinvention by Design, I sit down with Maya Hari — former VP at Twitter, climate tech CEO, board director, and now co-founder of Genie Health — to explore how leaders can intentionally evolve, stay relevant and build meaningful impact in an AI-driven world.This conversation is packed with insights on:• Future-proofing your career in the age of AI• Building multiple streams of value, influence and impact• Why leaders now need to “learn by doing”• The rise of the “100 Year Life” and multiple career reinventions• Designing your next chapter before someone else designs it for you.One quote that stayed with me:“I reserve the right to change my mind.”A powerful reminder that growth, curiosity and reinvention are lifelong advantages.If you’re thinking more intentionally about your future, your relevance, or what comes next — this episode is for you.