Episode 30: Bayer's Sebastian Guth
from The MM+M Podcast Hosted by The MM+M Podcast
Sebastian Guth was named president, Bayer Pharmaceuticals, Americas region, in December 2018. He talks with MM&M’s Marc Iskowitz about his first year in the role, where Bayer’s restocking its pipeline and how he plans to ramp up commercial activity before two big brands go off-patent. The episode concludes with a lightning round, during which Guth addresses the trend of big companies ditching their chief marketing officer (CMO) role, a job he held prior to taking his current position.
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This episode is 24 minutes long.
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This episode was published on September 19, 2019.
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