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Episode 30: Building a Future Icon episode artwork

Apr 1, 2019 46 min

Episode 30: Building a Future Icon

from In the Sauce

Cathryn Woodruff is the Director of Communications at Banza, the chickpea pasta company currently flying off the shelves. On this episode of In the Sauce, Cathryn and Ali break down the elements of communications, PR and marketing. They discuss brand voice, authenticity, storytelling and why, as Cathryn put it, it's critical to "act like a human. Not a brand." In The Sauce is powered by Simplecast.

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Episode 30: Building a Future Icon

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This episode was published on April 1, 2019.

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