Episode 302:Ari Sussman, Eric Church, and JYPSI Whiskey—what happens when you stop playing it safe and trust your gut.

Send us Fan MailJYPSI Whiskey is built differently—starting with heirloom grains and aging chosen for flavor, not efficiency, and driven by a fiercely independent ethos that traces back to Eric Church turning down a Jack Daniel’s signature bottling, an honor previously offered only to Frank Sinatra. Walking away from a massive payday, Church chose ownership over endorsement, helping build JYPSI as a whiskey rooted in craft, control, and creative freedom—made on its own terms, not someone else’s label. #ericchurchmusic #whiskeyjypsi #arisussman# thebaddishgroupCheck out the website: www.drinkingonthejob.com for great past episodes. Everyone from Iron Chefs, winemakers, journalist and more.