Episode 302 / Mat Thomas / Lexus UK / Senior Manager, Brand Strategy

from Shiny New Object - a Marketing Podcast

Mat Thomas, Senior Manager of Brand Strategy at Lexus UK, discusses talks about the importance of data-driven marketing and continuous improvement. He shares why he finds Rory Sutherland's "Alchemy" influential, stressing the value of understanding psychology and consumer behaviour. And he explains Lexus's kaizen approach, focusing on continuous improvement through data-driven decisions - Mat's shiny new object.

Episode metadata supplied by the publisher feed · Published Jul 9, 2025

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Episode 302 / Mat Thomas / Lexus UK / Senior Manager, Brand Strategy

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This episode was published on July 9, 2025.

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