Episode 305 / Anastasia Leng (CEO & Founder, CreativeX) & Thorsten Schapmann (Global Media Director, Beiersdorf)

from Shiny New Object - a Marketing Podcast

How will AI search change data driven marketing and the way consumers interact with brands? On this special Cannes edition of the podcast, we welcome two guests: Anastasia Leng, CEO and Founder of CreativeX, and Thorsten Schapmann, Global Media Director at Beiersdorf. They've both chosen AI search as their shiny new object and we explore its intricacies and challenges. We also talk about new beliefs and behaviours and their top data driven marketing tips.

Episode metadata supplied by the publisher feed · Published Jul 29, 2025

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Episode 305 / Anastasia Leng (CEO & Founder, CreativeX) & Thorsten Schapmann (Global Media Director, Beiersdorf)

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This episode was published on July 29, 2025.

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