Episode 308 / Francesco Federico / S&P Global / Chief Marketing Officer

from Shiny New Object - a Marketing Podcast

Is data the end-all be-all of marketing? Or should marketers trust their instincts more, finding the courage to make decisions that don't always hide behind dashboards? Francesco Federico, CMO at S&P Global, talks about the push and pull of data and instinct in today's marketing, on the latest podcast episode. We then dissect his shiny new object: agentic AI. Is it truly new? How does agentic AI differ from simply using a tool? And how will it alter the future of marketing? Tune in to find out.

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This episode is 27 minutes long.

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This episode was published on August 20, 2025.

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