Episode 31 - The Language of Listings. Change your words, change your results!

### Episode 31: The Language of Listings#### Welcome & Introduction- Host: Bob Mangold, The Listing Coach- Podcast: If You List, You Last- Reminder: Join the Real Estate Asset Advisor Facebook group for discussions, live Q&A, and more.#### Main Topic: The Language of Listings- Importance: The words you use significantly impact your results.- Key Saying: "Your income is directly proportional to the words that you use."#### Mortgage Market Update- Jobs Report: 272,000 jobs created in May (vs. estimate of 185,000).- Birth-Death Rate Model: 231,000 jobs from a model many find unreliable.- Discrepancies: ADP reported 10,000 job losses, contrasting the BLS report.- Sector Analysis: Leisure and hospitality gains heavily influenced by the birth-death model.- Impact on Rates: Strong job reports decrease the likelihood of lower interest rates.#### Understanding Government Data- Skepticism: Many job creation numbers are seen as unreliable.- Example: ADP vs. BLS discrepancies in job data.- Inflation: CPI reports often exclude food and fuel, skewing the real inflation impact.#### Effective Communication in Real Estate- Inspired by Warren Buffett: Spend time thinking and reading to improve your business.- Importance: Real estate agents are essentially CEOs of their own businesses.- Critical Task: Spend time perfecting what you say and how you say it to potential clients.#### Practical Examples- Scenario: Speaking to a room of 1,000 potential clients with only 15 seconds to make an impact.- Real-Life Open House Success: Agents successfully engaging large numbers of buyers at open houses.- Conversion: Effective words and quick, impactful communication can lead to substantial business growth.#### Actionable Advice- Listings Focus: Concentrate efforts on obtaining listings.- Proof: Provide evidence to back up your promises to clients.- Training: Learn and implement effective communication strategies.#### Practical Tips for Communicating with Private Sellers (FSBOs)- Initial Contact: Use texts to engage private sellers, as they are less likely to answer calls.- Example Texts:   - "Looks like your home is sold already."  - "Are you currently negotiating with potential buyers?"  - "I can get multiple buyers competing for your home within 14 days. Are you open to offering the standard 3% finder's fee?"  #### Conclusion- Importance of Language: The words you use can dramatically influence your business success.- End Goal: Think about what you say and the process you follow to convert leads into business.- Invitation: Visit www.realestateassetadvisors.org for more information and to schedule a coaching session.#### Closing- Reminder: "If you list, you last."- Thanks for listening, sharing, and downloading. Tune in next week!I’ve written a new book, that listeners can download for free!  The title of the book is: The BOSS...An AI Machine That Can Run Any Real Estate Business While The Agent Is Out Selling Homes. Who should read the book? Any agent that finds their marketing stops when they get busy, their database sits untouched, and follow-up depends on their memory. This guide shows how AI can keep the business-building work moving behind the scenes. Download it and see how experienced agents are using AI behind the scenes to earn more while working less! You can grab it now at www.TheAIBossBlueprint.com