Episode 310 - GA4 - What is it and why do we need it? With Amanda Webb

If you have a website, this is the episode for you. Amanda joins Esther and Melanie to explain why you need to connect your website to GA4* (Google Analytics). That way you’ll be able to see what’s working and what’s not. She gives lots of tips and advice on what to monitor, how to set up various aspects of it and more so grab a pen and paper to take notes. *other analytics tools are available