PODCAST · business
The Monday Morning Marketing
by Esther and Melanie
Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.**Winner of Digital Women Podcast of the Year 2023**
Episodes
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Episode 354 - Why Women Buy with Shampaign Graves
Do women really buy differently? In this episode of The Monday Morning Marketing Podcast, Melanie is joined by women’s consumer expert, on-air commentator and keynote speaker Shampaigne Graves to explore what really influences women’s purchasing decisions. They discuss why women may have a longer...
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Episode 353 - Affiliate Marketing
When you hear “affiliate marketing”, do you immediately think of influencers promoting products and sharing discount codes? There’s actually much more to it than that. In this episode of the Monday Morning Marketing Podcast, Esther and Melanie explore how affiliate marketing works, how businesses...
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Episode 352 - Deinfluencing
Have you heard of this phenomenon? Where the influencer works to make something more negative. In this episode, Esther educates Melanie on what this is and how, this could be a good thing for business. Would you try something like this for your business? Listen in today.
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Episode 351 - Deepfakes and How to Protect Your Business with Dr Steven Wright
Are you struggling to tell what's real online? You’re not alone. In this episode Melanie chats about deep fakes with Dr. Steven Wright. From marketers to business owners, we all face the challenge of distinguishing fact from fiction, which leaves trust at stake. Deepfakes aren’t just social media...
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Episode 350 - Surviving the Content Calendar You Regret Creating
Is your content calendar helping your marketing, or has it become another job on your already overflowing to-do list? In this episode of The Monday Morning Marketing Podcast, we look at what happens when a perfectly planned, colour-coded content calendar starts crushing your creativity rather…
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Episode 349 - Tech Support for Teens
In this episode, Esther and Melanie have a wee bit of a rant about how our next generation of kids is struggling with elements of tech. Have you noticed this? Are they showing less interest in learning about technology than perhaps you did? Listen in and join the conversation. Melanie asked about...
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Episode 348 - Why Human Copy Beats AI Content with Michelle Poirier
Does a human centric focus help us connect better with our audience? Michelle Poirier, founder of Matchi Marketing Solutions, emphasises that successful marketing isn't about drowning out competitors with noise, it’s about delivering real value that addresses your audience's needs. When…
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Episode 347 - Tech Support for the Parents
Are you tech support for your parents these days? Do they need help setting up online accounts, shopping, and security? It's become an all too common feature for us now. In this episode Esther and Melanie chat about how their time is split between clients and family and how this has impacted…
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Episode 346 - Why Your Website Isn’t Working (and What to Fix Today)
Is your website actually helping your business, or is it quietly putting potential customers off? In this episode, Esther and Melanie look at some of the most common reasons websites fail to convert visitors into customers, from unclear messaging and confusing navigation to slow pages and calls…
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Episode 345 - Data Protection: Simple Steps Every Business Should Take with Jo Brianti
How well are you really protecting your customers' data? In this episode, Melanie explores why data protection is about far more than ticking a compliance box. It's about building trust, protecting your reputation and giving your customers confidence that their information is safe in your hands....
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Episode 344 - Time to use Allbound Marketing?
In this episode, Melanie explains Allbound Marketing and why the future of marketing isn't about choosing between inbound or outbound marketing. It's about bringing both together into one connected strategy. If you've ever created great content, run social media campaigns, or invested in...
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Episode 343 - Perceived Value
Ever wondered why you pay more for some things? It's all about perceived value! In today’s episode, Melanie dives into the fascinating concept of perceived value. Ever bought a bottle of wine for €30 when you could've gotten a similar one for €10? It’s not just about the product; it’s about what...
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Episode 342 - Scaling Up with Aaron Gibson
In this episode, we learn why scaling your small business can lead to greater success and how to do it more effectively. Discover strategies from expert Aaron Gibson that every entrepreneur should know today and in the future.
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Episode 341 - Why Your Competitors Might be Your Best Marketing Teachers
Many business owners feel uncomfortable with the idea of doing a competitor analysis, worrying it may lead to copying. However, conducting a competitor analysis can be a game-changer! In this episode, Melanie shares valuable strategies on how to effectively analyse your competitors without losing...
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Episode 340 - The Difference between Posting and Marketing
Many business owners find themselves in a frustrating cycle of posting regularly on social media but not seeing the desired results. Have you ever wondered why your consistent efforts feel like they’re falling flat? In this episode, Melanie discusses the crucial differences between merely posting...
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Episode 339 - The Marketing Mix with Jacinta Devlin
Starting a business can feel overwhelming, especially whenIt comes to marketing. With so many options available, how do you figure out what works best for your unique situation? In this episode, Esther and Melanie chat with Jacinta Devlin and they'll explore the concept of the marketing mix and…
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Episode 338 - Can Customers tell when Your Content was Created by AI?
Can your customers tell when your content is created by AI? With tools like ChatGPT, Claude, Gemini, and Copilot becoming commonplace, marketers, business owners, and content creators need to understand the implications of AI-generated content. In this episode, Melanie explores the signs that may...
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Episode 337 - Local Accents for Local Adverts
What are the pros and cons of using local accents inadvertising? Accents can affect brand perception and audience connection. After a recent discussion with Daniel Knowlton, our hostsEsther Ocampo and Melanie Boylan chatted about the nuances of this strategy. Listen in for tips: Naturally, using…
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Episode 336 - Advertainment with Dan Knowlton
Edutainment and Advertainment. Is there any difference between them, and if so how? We hear from Daniel Knowlton in this week’s episode about the values of this strategy for small and large businesses alike. Just this last month, Knowlton Marketing released a public report that they put together...
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Episode 335 - Building Relationships and Driving Results
Building relationships is a fundamental aspect of driving business success. By prioritising communication, practicing networking strategies, and fostering authentic connections, you can create a network that supports and elevates your business. Remember, every interaction is an opportunity to…
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Episode 334 - Diversifying Your Presence AKA Multiplexing
Reaching your audience can be done in so many varied ways these days. You can even use community notice boards, or pop over to X and look up Journo Request and HARO and take part in the conversation. Listen to this week’s episode to hear a full range of creative ways to make the most of your...
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Episode 333 - Has AI Killed Email Marketing with Ken Nedy
Do you know what a “tripwire offer” is? Find out in this episode with Ken Nedy. This psychology-led, stand-up comedian and marketer brings all the answers about email marketing. “AI has accelerated everything”. Hear from Ken Nedy as he outlines the tips and the TOOLS you need to know about email...
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Episode 332 - Nostalgia in Marketing
How does the word “jelly babies” make you feel? It’s harkening back to the good ole days. Listen as these two dears reminisce and chat about creating an emotional connection to your audience. Did you connect with That 70’s Show and Stranger Things? Was it the plot or was it the scenes, clothing…
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Episode 331 - Is AI Helping or Just Giving Us More Work
In this episode, Esther and Melanie chat about how AI may be taking away independent thought and general independence from business owners. Has it become a crutch, or is it an aid? Listen as the ladies chat about the topic and tell us your thoughts. Are we no longer trusting what we read and see...
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Episode 330 - Art of Sales with Nikki Rausch
In this episode, Nikki Rausch tells us how she developed the sales styles that work for her clients from her start in NLP. She explains how we should use the psychology of sales when we go to sell to our customers. If you feel like you’re doing sales TO someone? It can feel a little manipulative…
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Episode 329 - Owned, Earned and Paid
Are you using all aspects of marketing in your business? Using a mixture of owned, earned and paid marketing (POEM) can make a real difference. In this episode, Esther and Melanie explain the different areas of marketing that fall into each of these categories. Grab a pen and paper and work out...
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Episode 328 - The Market isn't Saturated, you're just in the wrong part
Ever feel like you're not getting anywhere because there are too many other people offering the same services or products as you? In this episode, Esther and Melanie talk about how the market isn't actually saturated, you just need to focus your efforts in a different section of it.
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Episode 327 - Facebook Ads with Aggie Meroni
Does Meta / Facebook ads confuse and frustrate you? It does a lot of people! When we got the chance to bring Aggie Meroni on to the podcast, we leapt at it. She has held nothing back in this 30 minute episode. Grab your pen and paper as she gives a LOT of information away in the episode about...
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Episode 326 - Easter Eggs
In this episode we hear about what and how a marketing strategy called "Easter eggs" is used for. Have you considered this for your strategy? Listen as the ladies chat about this concept and make suggestions on how to use one.
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Episode 325 - Overcoming Imposter Syndrome
Ever feel like you don't belong in the industry? Like everyone else thinks you don't know what you're talking about? It happens to most people and it's called "Imposter Syndrome". In this episode, Esther and Melanie discuss how it has affected them and how to overcome it.
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Episode 324 - Sustainable Marketing with Izy Boyd
Sustainability is talked about a lot these days, but how can it be included in your marketing? In this episode, Esther and Melanie talk to Izy Boyd, a champion of change, about greenwashing vs real sustainability and how to use your marketing to show the changes you've made in your business.
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Episode 323 - Online Social Media & Marketing Events Coming up in 2026
Wondering what events are worth attending between now and end of June 2026 where you'll be able to learn more about what's happening in the world of social media and marketing without leaving your house? In this episode, Esther and Melanie have compiled a list of events that have online access....
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Episode 322 - How to Create a Podcast for Your Business
Ever wondered about how to create your own podcast for your business? In this episode, Esther and Melanie describe what they did, their top recommendations to get started and also a few things they would do differently if they were to do it all again. If you want a more detailed plan, head to our...
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Episode 321 - How to Stand Out Online with Dave Levin
The Internet feels saturated with content these days, so how can you stand out from the crowd? That's what Dave Levin talks to Esther and Melanie about in this episode. He gives tips and advice so grab your notebook and pen to jot them all down.
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Episode 320 - If You Had to Pick Just 3 Marketing Channels
What would they be and why? There are so many marketing channels available to small business owners these days it can be difficult to know where to focus your time and attention. In this episode, Esther and Melanie answer with theirs and you might be surprised by some of their responses. What…
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Episode 319 - Customer Retention Strategy
In this episode, the duo chat about the methods and strategies you might want to consider when it comes to keeping your customers. What is your onboarding like for your customers? This can aid your ongoing relationship with the customer and help you upsell and cross sell. Have a listen for tips...
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Episode 318 - Why Small Businesses Need PR But Don’t Need Big PR Budgets with Sara McCracken
PR doesn’t have to be costly, as Sara McCracken points out in this episode, but it does have to be part of your marketing strategy. In this episode, Esther and Melanie ask the questions you want answered about PR. Stick around to the end of the episode for all the great tips Sara gives.
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Episode 317 - SEO vs AEO - what are they and why do you need them
SEO (Search Engine Optimisation) and AEO (Answer Engine Optimisation) both help you get found online by your potential clients. In this episode, Esther takes you through the differences and how to start implementing them this week.
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Episode 316 - The 10-4-1 Rule for Content Creation
Content creation is probably the most time-consuming role of a marketer. In this episode, Melanie outlines this rule and how you can use it to help make your content easier and faster. Be sure to have a pen and paper ready. You can find her blog on her website:...
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Episode 315 - Event Success: The Art of Customer Experience
This time Melanie speaks to Phil Mershon, author of "Unforgettable," discussing how to create memorable event experiences. He shares insights from Social Media Marketing World on engaging attendees, attracting speakers, planning logistics, and the importance of staff training and collaboration to...
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Episode 314 - 2026 Marketing Predictions
In what has become tradition, here are the marketing predictions that Esther and Melanie think will be game changers this year. Plus, it’s the 6th anniversary episode!! Thanks for listening. Let us know what you think will be big in marketing in 2026.
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Episode 313 - Automations with Linda Monahan, The Habit Boss
Automations help ease your workload but where should you start? That’s what Esther and Melanie discuss with Linda Monahan, The Habit Boss, in this episode, along with what you can automate and how to set them up.
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Episode 312 - What are the 3 Cs and 4 Ps of Marketing
In this episode, Esther and Melanie explore the marketing mix of company, customers, competitors, product, price, place and promotion.
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Episode 311 - Royalty Free Music and Images
Do you use royalty free music and images? Do you know where to get them from? Great! So does everyone else in your industry - so are they using the same images as you? It's something to think about and in this episode, Esther gives you some advice and suggestions on alternative things to use....
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Episode 310 - GA4 - What is it and why do we need it? With Amanda Webb
If you have a website, this is the episode for you. Amanda joins Esther and Melanie to explain why you need to connect your website to GA4* (Google Analytics). That way you’ll be able to see what’s working and what’s not. She gives lots of tips and advice on what to monitor, how to set up various...
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Episode 309 - Marketing Funnels
What are marketing funnels? How do you get your audience into the funnel? What should you do if people don't go all the way through the funnel... So many questions so that's why Esther and Melanie talk about this topic in this episode. Grab a pen and paper to take notes.
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Episode 308 - Never Work with Children or Animals
You've heard the old addage - "never work with children or animals" - but does it still hold true today? Social media posts containing children, animals, or both tend to do very well in terms of views and engagement but are they something you should be adding into your strategy? That's what…
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Episode 307 - Making Money from Marketing with Niki Hutchison
If you want to make money from marketing then this episode is for you. Esther talks to Niki Hutchison about what to do and what not to do when it comes to generating an income from marketing. Grab your notebook and get ready for all the great advice Niki has.
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Episode 306 - One Size Fits All
One product can't be sold to everyone. You need to tailor your product or service to your audience. As Esther reminds us in this episode: “You can’t be everyone’s cup of tea, or you’d be a mug”.
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Episode 305 - WIIFM (What's In It For Me)
Before posting content or advertising your products and services think about WIIFM, or rather WIIFMA (What's In It For My Audience). In this episode Esther and Melanie discuss different ideas on how to make it more valuable for your customers without you spending a lot of money.
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ABOUT THIS SHOW
Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.**Winner of Digital Women Podcast of the Year 2023**
HOSTED BY
Esther and Melanie
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Frequently Asked Questions
How many episodes does The Monday Morning Marketing have?
The Monday Morning Marketing currently has 352 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Monday Morning Marketing about?
Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn...
How often does The Monday Morning Marketing release new episodes?
The Monday Morning Marketing publishes regularly with 352 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Monday Morning Marketing?
You can listen to The Monday Morning Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Monday Morning Marketing?
The Monday Morning Marketing is created and hosted by Esther and Melanie.
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