Episode 311 / Hernando Ruiz-Jimenez / Geisinger Health / Chief Marketing and Communications Officer

AI is opening doors for data driven marketing, but can be a Pandora's box if not used carefully in the healthcare industry.  Hernando Ruiz-Jimenez is Chief Marketing and Communications Officer at Geisinger Health, where he's experimenting with AI agents and pilots to see how he can make the most of healthcare data while protecting customers' privacy and being respectful of their particular conditions.  Learn about great marketing books, understanding the basics, and trial and error with AI in healthcare marketing.