Episode 313 / Julie Pender / Pernod Ricard / UK Creative Content Manager, Havana Club

from Shiny New Object - a Marketing Podcast

Julie Pender, the UK Creative Content Manager at Havana Club UK, Pernod Ricard, joins us to discuss the future of data-driven marketing, the essence of alcohol marketing, insights from Simon Sinek's 'Start with Why', the importance of navigating data-driven insights, and the power of community in marketing. Julie shares her experiences and strategies in building a community around the brand, emphasising the significance of genuine relationships and understanding consumer behavior.

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This episode is 28 minutes long.

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This episode was published on September 18, 2025.

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