Episode 316 / Kyle Shields / Wealthsimple / Growth Creative Lead (Art Director)

from Shiny New Object - a Marketing Podcast

How can you find the sweet spot between brand and growth, using creative and data in tandem? Kyle Shileds, Growth Creative Lead (Art Director) at fintech brand Wealthsimple, discusses his top data driven marketing tips on the latest episode of the podcast. Find out why he takes inspiration from Malcolm Gladwell books, how he looks to brands like BMW, Duolingo, and IKEA's platform hijacking for inspiration, and his advice on advertising while still "feeling like a friend, not a big brand."

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This episode is 24 minutes long.

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This episode was published on September 30, 2025.

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