Episode 32: Confusing or convenient. The international food aisle of the grocery store

In today's episode, host Dana Macke and her guests - experts from the food and drink, lifestyle, grocery retail, and multicultural consumer sectors - take a stroll through the grocery store and discuss the reasoning behind the international food aisle. With increasing globalisation and the growing influence of diversity across consumer groups, is there a benefit to categorising all 'ethnic food' into one aisle of the grocery store? And what roles do food and drink manufacturers and brands play in educating consumers about international ingredients and recipes? Host: Dana Macke (Associate Director, Mintel Reports US, Lifestyles and Leisure)Guests: Jenny Zegler (Associate Director, Mintel Food & Drink),Juan Ruiz (Director of Hispanic Insights),Melanie Zanoza Bartelme (Global Food Analyst),Carol Wong-Li (Associate Director, Mintel Reports Canada, Lifestyles and Leisure),Joel Gregoire (Associate Director, Mintel Reports Canada, Food and Drink).