Episode 33: Return on Investment - Don’t View Marketing as an Expense & Looking at Looky’s Landing Page

CJ and Aaron unpack a ton in this episode - from the caffeine-fueled chaos of their mornings to the strategic wins and roadblocks of building an online brand. Aaron shares what he’s learning from A/B testing YouTube thumbnails, tweaking ad campaigns, and trying to stay sane while publishing 21 Shorts a week. Meanwhile, CJ walks through the strategy and design process behind their new social media startup, Looky Social. They also talk about defining ROI, creating systems that scale, and why businesses need to treat marketing as an investment, not an expense. Join our Patreon for the new show after the show ⁠⁠Minding Your Business: After Hours⁠⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done. Minding Your Business Website - https://mybpodcast.com Facebook - https://www.facebook.com/profile.php?id=61572729975495 Instagram - https://www.instagram.com/mindingyourbusinesspodcast/ LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/ Patreon - patreon.com/MindingYourBusiness TikTok - https://www.tiktok.com/@myb.podcast Twitch - https://www.twitch.tv/mybpodcast X - https://x.com/mybpodofficial YouTube - https://www.youtube.com/@MindingYourBusinessPodcast Topics: YouTube Strategy, Shorts Optimization, A/B Testing, Content Marketing, YouTube Ads, Paid Discovery, Marketing ROI, Creative Process, Social Media Design, Startup Branding, Entrepreneurship, Business Systems, Quiz Funnels