Minding Your Business Podcast

If your business isn’t converting, it’s probably not your product, it’s your offer.In this episode, CJ and Aaron break down the critical difference between a product ladder and an offer ladder - and why most entrepreneurs get this wrong.Most people build great products… but fail to give people a reason to buy.In this episode:The difference between a product ladder and an offer ladderWhy “if you build it, they will come” doesn’t workHow to make your offers irresistibleThe psychology behind why people actually say yesHow to create a clear path for customers to take actionIf you’ve ever felt like your business should be working - but isn’t - this episode will help you fix the gap.Links:Work with Trevor: https://convirs.comMinding Your Business website: https://mybpodcast.comBuild your business with CJ: https://businessbuilder.coachAaron’s book “Break the LOOP”: https://a.co/d/ioTdwUKTopics:offer ladder, product ladder, business growth, marketing strategy, conversion, sales psychology, entrepreneurship, messaging, irresistible offers, customer journey

In this episode of the Minding Your Business Podcast, CJ and Aaron sit down with Trevor Convirs, digital marketing expert, former software engineer, and founder focused on helping trades businesses generate consistent leads.Trevor shares his journey from fintech to entrepreneurship, how he transitioned from building websites to building lead generation systems, and why understanding the “why” behind a business is everything. The conversation dives into marketing strategy, Meta ads, lead response timing, AI automation, and the future of business.But this episode goes deeper than tactics. Trevor unpacks his mission to build a business that impacts people, families, and the broader community - highlighting leadership, responsibility, and purpose-driven entrepreneurship.If you’re a business owner looking to grow, scale, and build something meaningful, this episode is packed with practical insights and powerful perspective.Links:Work with Trevor: https://convirs.comMinding Your Business website: https://mybpodcast.comBuild your business with CJ: https://businessbuilder.coachAaron’s book “Break the LOOP”: https://a.co/d/ioTdwUKTopics:Entrepreneurship, Lead Generation, Digital Marketing, Trades Marketing, Facebook Ads, Google Ads, Business Growth, Sales Strategy, StoryBrand, Customer Psychology, AI Automation, CRM Systems, Small Business Strategy, Faith-Based Leadership, Community Impact

CJ Jolliff and Aaron Jarrels dive into the reality of running a growing business: too many tasks, not enough time, and the constant pressure to become more efficient.In this episode, they explore the challenges entrepreneurs face when scaling a business, from overwhelming administrative work to the constant search for systems that save time. CJ shares how he’s experimenting with automation and AI agents to streamline tasks like email responses and campaign reporting, while Aaron discusses how similar technology could transform note-taking and administrative work in the therapy field.Along the way, they unpack some hard truths about entrepreneurship: why business owners consistently underestimate how long things take, how sales is ultimately a numbers game, and why hiring the right people multiplies your effectiveness.The conversation also touches on something every entrepreneur experiences: those tough weeks where everything feels harder than it should. Instead of seeing those moments as failures, CJ and Aaron frame them as sharpening stones - friction that prepares you for the next stage of growth.If you’re building a business and constantly looking for ways to become more efficient, this episode is packed with insights, mindset shifts, and practical ideas you can apply right away.LinksMinding Your Business website: https://mybpodcast.comBuild your business with CJ: https://businessbuilder.coachAaron’s book “Break the LOOP”: https://a.co/d/ioTdwUKTopics CoveredEntrepreneurship, Small business growth, Automation, AI agents, Local LLMs, OpenClaw, Business efficiency, Email automation, Campaign reporting, Marketing strategy, Lead generation, Sales funnels, Sales math, Hiring in business, Delegation, Buy Back Your Time, Productivity systems, Entrepreneur mindset, Scaling a business

This week on Minding Your Business, CJ and Aaron dive into a real-time conversation about focus, creativity, and what happens when your “superpower” starts to change.Aaron shares his experience adjusting to new ADHD medication and the surprising tradeoffs between clarity, energy, and creativity. Is more focus always better, or does it come at a cost?Meanwhile, CJ breaks down the strategy behind Looky Social’s latest ad campaigns, how data is guiding their decisions, and why “done is better than perfect” when it comes to marketing and content creation.The conversation also explores one of the most powerful tools for entrepreneurs right now: using AI to organize your thinking, clarify ideas, and turn mental chaos into action.If you’ve ever struggled with overthinking, perfectionism, scattered ideas, or trying to balance creativity with execution, this episode is for you.Links:Minding Your Business website: https://mybpodcast.comBuild your business with CJ: https://businessbuilder.coachAaron’s book “Break the LOOP”: https://a.co/d/ioTdwUKTopics Covered:Entrepreneur mindset, ADHD and business, Focus vs creativity, Entrepreneur productivity, AI for entrepreneurs, AI organization tools, Marketing strategy, Meta ads funnel, Awareness and retargeting, Done vs perfect, Content creation consistency, Business scalability, Looky Social, Systems thinking, Entrepreneur decision making

In this episode of Minding Your Business, CJ and Aaron cover a wide range of topics that every entrepreneur and business owner can relate to, from getting lost in deep work to building a smarter content strategy and navigating the rapidly changing world of AI.They discuss the power (and danger) of flow state, why business owners must step out of the shadows to truly help others, and how simple content pillars can remove the overwhelm from social media. The conversation also explores how AI is accelerating change, and why the smartest entrepreneurs will learn to use it as a tool instead of fearing it.If you’re a hard-working business owner who wants more clarity, focus, and practical strategies to grow, this episode is packed with insight and encouragement.In this episode:The hidden downside of flow state and losing track of timeWhy visibility matters if you want to make an impactHow to simplify your social media with content pillarsA repeatable system for creating months of contentWhy social media now supports your SEOHow AI is changing the future of work and how to think about itBecause hard-working business owners deserve to truly thrive, not just survive.Links:Minding Your Business website: https://mybpodcast.comBuild your business with CJ: https://businessbuilder.coachAaron’s book “Break the LOOP”: https://a.co/d/ioTdwUKTopics Covered:Entrepreneurship, Small business strategy, Flow state and productivity, Time management, Social media strategy, Content marketing, Content pillars, Personal branding, Business visibility, SEO and social media, Authenticity in marketing, AI for business, Artificial intelligence trends, Focus and distraction, Entrepreneur mindset

In this episode of the Minding Your Business Podcast, CJ and Aaron dive into one of the biggest challenges for leaders, entrepreneurs, and anyone who works with people: communication patterns that keep us stuck.Aaron shares the framework behind his upcoming book and course, Break the Loop, explaining how most conflicts follow a predictable cycle—and how learning to recognize and interrupt that cycle can transform relationships at home, at work, and everywhere in between.The conversation goes beyond communication and into the bigger business lesson: if your impact depends entirely on you, you’ve built a ceiling. Systems, structure, and simple frameworks allow your influence to scale.You’ll also hear:- The LOOP framework and how it works - Why becoming the “unicorn expert” limits growth - How systems turn one-on-one impact into scalable influence - The difference between legacy and recognition - Why your unique perspective still matters—even if the ideas aren’t new - An update on the upcoming Minding Your Business book - How to define your I.D.E.A.L. Client — a simple framework for identifying the specific customers who are the best fit for your business CJ introduces the I.D.E.A.L. Client framework, a practical way to move beyond a broad target market and clearly define the people your business is built to serve. Instead of trying to reach everyone, this approach helps you identify the clients who:- Value what you do - Get the best results - Are easier and more enjoyable to work with - Create long-term growth for your business If your marketing feels scattered or your audience feels too broad, this framework will help you focus your message and attract the right people.Links:Minding Your Business website: https://mybpodcast.comBuild your business with CJ: https://businessbuilder.coachAaron’s book “Break the LOOP”: https://a.co/d/ioTdwUKTopics:Communication patterns, LOOP framework, Conflict resolution, Emotional intelligence, Leadership communication, Entrepreneur mindset, Scaling impact, Course creation, Systems vs personality, Personal growth, Business growth, Legacy, Influence, Pattern recognition, Coaching, Relationship skills, Minding Your Business book, Entrepreneurship, I.D.E.A.L. client, Ideal client framework, Target audience, Customer avatar, Ideal customer profile, Niche marketing, Small business marketing

In this episode of the Minding Your Business Podcast, CJ Jolliff and Aaron Jarrels dig into what it really takes to move from ideas to execution. They talk about slowing down to build systems that scale, the shift from chasing big ideas to building sustainable businesses, and how AI is changing the way entrepreneurs work. From marketing strategy and CRM frustrations to virtual assistants, AI agents, and building coaching programs, this episode is a practical look at building smarter, not just faster.Links:Minding Your Business website: https://mybpodcast.comBuild your business with CJ: https://businessbuilder.coachAaron’s book: https://a.co/d/ioTdwUKTopics Covered:business systems, scaling a business, AI virtual assistants, Claude AI, ClawdBot, ChatGPT, marketing strategy, Meta ads, CRM tools, HubSpot, HighLevel, entrepreneur mindset, coaching programs, group coaching, done is better than perfect, operational efficiency, business automation

In this episode of Minding Your Business, CJ Jolliff and Aaron Jarrels reconnect after a short break to share what they’ve both been building - and more importantly, what they’re finally implementing.Aaron walks through the creation of a new relationship communication framework designed to stop couples from having the same fight over and over, why “done is better than perfect,” and how treating his ADHD has helped him focus on the work that actually matters.CJ shares updates on his shift into a “business builder” role, the launch of a new website and cohort-based programs, and breaks down the Profit First system - why most businesses look profitable on paper but still feel broke, and how changing the system (not your willpower) can change everything.This is a wide-ranging conversation about execution, focus, relationships, money, and why 2026 is the year of implementation.Topics Coveredcommunication systems, relationship conflict patterns, ADHD and focus, productivity frameworks, done vs perfect, proof of concept, coaching vs therapy, business building, Profit First, Mike Michalowicz, cash flow management, small business finance, execution and implementationLinksMinding Your Business website: https://mybpodcast.comBuild your business with CJ: https://businessbuilder.coachAaron’s book: https://a.co/d/ioTdwUK

In this solo episode, CJ Jolliff reflects on the growth of the Minding Your Business podcast and shares a powerful framework for setting goals that actually stick. Inspired by Brian Andrews’ book Formulated to Win, CJ breaks down the CRUSH method - Clear, Realistic, Urgent, Systematized, and Heartfelt -and explains how structure, not motivation, is the key to long-term success. Through real-world fitness and business examples, CJ shows how vague intentions can be transformed into actionable, achievable plans. Listeners will walk away with a practical blueprint for building goals that last well beyond January.Plus, CJ shares exciting plans for the podcast in 2026 and a special free resource for listeners.Grab a free copy of Brian Andrews’ eBook Formulated to Win here: https://efxsports.com/sp/ftw-book-offer/For more info - https://mybpodcast.comJoin the community - https://www.facebook.com/groups/mindingyourbusinesspodcastTopics Covered:goal setting, business growth, CRUSH framework, productivity systems, discipline over motivation, personal development, entrepreneurship, mindset, planning for 2026, habit building, structure for success

In this special interview episode of Minding Your Business, CJ Jolliff and Aaron Jarrels sit down with SEO specialist Eric Plotts of Blue Lake Web Design to discuss how search is really working today.Eric explains why the traditional black hat vs white hat SEO debate misses the point, how click-through rate and engagement influence rankings, and why branding now makes up the majority of SEO success.Topics include GEO (Generative Engine Optimization), AI search, social media’s role in SEO, authority signals, local SEO challenges, e‑commerce platform choices, and what business owners should focus on right now.To learn more about Eric and what he does, go to https://bluelakewebdesign.com/Find all our links at https://mybpodcast.com

In this spontaneous, unplanned episode, CJ and Aaron diveinto a surprisingly deep conversation about trade-offs, meaning, and mindset.After a last-minute decision NOT to take a consulting job on a Saturday — even though the money could buy a brand-new Mac Mini — Aaron realizes the real cost wasn’t the time… it was the story he would tell himself every time he turned that computer on.They explore:- Why “it’s never the thing — it’s what it means”- How entrepreneurs justify decisions in both directions- Corn dogs, steak bites, and why YouTube Shorts tanked a channel- The line between selfish and selfless when sharing your talents- Why posting your flag isn’t self-promotion — it’s serviceYou’ll hear:- Mindset- Psychology- Identity- Marketing- LegacyAnd yes… also Sharknado.Minding Your Business Website - https://mybpodcast.comWatch Being Bernard: https://www.youtube.com/@BeingBernard/videosWork with CJ: https://cjjolliff.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics covered: mindset, meaning, Identity, psychology,tradeoffs, family vs. work, money beliefs, storytelling, entrepreneurship, YouTube strategy, Shorts vs. Longform, content strategy, marketing, referrals vs. visibility, legacy, self-improvement.

In this episode, CJ and Aaron dive deep into the myth of motivation and the real secret to progress — determination. From YouTube burnout to small business burnout, they discuss how consistency, systems, and self-discipline beat motivation every time.Aaron shares behind-the-scenes lessons from building his Being Bernard YouTube series, and CJ introduces a powerful concept from "The E-Myth": the difference between being self-employed and being a true business owner. They also talk about the upcoming 100 Questions to Ask Yourself Before You Start a Business book and the importance of setting a realistic pace for sustainable growth.Topics include:How to overcome burnout in creative workThe difference between motivation and determinationLessons from small business failures and the “E-Myth” mindsetBuilding resilience and internal driveUsing discipline to rewire your brain for successBehind the scenes of Being BernardSetting realistic creative and business goalsFor more info go to mybpodcast.comKeywords:entrepreneurship, burnout, motivation vs determination, resilience, small business mindset, e-myth, being bernard, youtube creator burnout, productivity mindset, business automation, self-discipline, overcoming resistance, creative process, growth mindset, consistency, storytelling, business systems, minding your business podcast

Stop Watching. Start Winning.Go to EFXSports.com and use code WIN for 15% off plus free shipping - and Brian will throw in a digital copy of Formulated To Win to help you unlock your potential and start stacking your wins.Entrepreneur and author Brian Andrews of EFX Sports joins CJ and Aaron for an “After Hours” chat on what it really takes to WIN - repeatedly. We unpack Brian’s champion mindset, the practical 4 D’s that drive progress (Deadlines, Discipline, Discomfort, Dedication), and why some people aren’t just afraid to fail… they’re afraid to succeed. We also hit simple health levers busy founders can pull (sleep, movement, hydration) and a plain-English take on fast vs. slow carbs for steadier energy during training.In this episode:Potential × Progress = WinningTurning failure into fertilizer (and spotting fear of success)The 4 D’s engine for momentumHealth basics for builders (that don’t require a 2-hour morning routine)“Fuel without the crash” - understanding carb timing & glycogenChapters:00:01:12 — Meet Brian & why this conversation matters00:07:19 — Champion mindset: tools, talent, and repeatable wins00:11:14 — Learn faster: study others’ mistakes before you make your own00:18:28 — The 4 D’s: Deadlines, Discipline, Discomfort, Dedication00:27:28 — Failure as fertilizer & the hidden fear of success00:39:41 — “Fast in, smooth out” carbs & steady energy explainedIf this hits, share it with a builder who’s stuck in the stands and ready to get on the field.Topics covered:champion mindset; potential × progress; repeatable wins; 4 D’s (deadlines, discipline, discomfort, dedication); habits & routines; resilience; failure as fertilizer; fear of success; time management; goal setting; accountability; health basics for entrepreneurs; sleep & hydration; training fuel; carb timing; glycogen; steady energy; endurance & lifting; entrepreneurship; personal growth; leadership; motivationLinks:Minding Your Business WebsiteWatch Being BernardWork with CJFacebookInstagramLinkedInPatreonTikTokTwitchXYouTube

In this episode of Minding Your Business, CJ Jolliff and Aaron Jarrels dive deep into the realities of running ads, building trust with your audience, and embracing AI as both a creative tool and a challenge.Aaron opens up about his struggles with anxiety, hapkido practice, and overcomplicating ad creation—before realizing that simple, direct messages like “Hey Omaha…” can be the most effective. CJ shares hard-won lessons from running campaigns, stressing the importance of long-term testing, split-testing variables one at a time, and setting realistic expectations.They also discuss:Why throwing more money at ads isn’t the answerHow social platforms reward native forms over external linksThe importance of building trust by giving value firstAaron’s journey with AI video creation, creative pivots, and finding a supportive “first 10 fans”A surprise Adobe Premiere feature that sparks a discussion on the future of editing with AIWhether you’re a business owner frustrated by ads, a creator experimenting with AI, or someone looking for real-talk on entrepreneurship, this episode is packed with insight and honesty.Minding Your Business Website - https://mybpodcast.comWatch Being Bernard: https://www.youtube.com/@BeingBernard/videosWork with CJ: https://cjjolliff.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics covered:Running adsFacebook Ads / Meta AdsGoogle AdsSplit testing / A/B testingAnxiety and marketingTherapy advertisingBrand awarenessSocial media strategyAI video creationAdobe Premiere ProCreative pivotsBuilding a community of fans

In this episode of Minding Your Business, CJ Jolliff and Aaron Jarrels dive deep into the fast-changing world of AI tools for creators. From experimenting with ElevenLabs to struggling with Runway ML, they share the wins, frustrations, and lessons of working with cutting-edge tech.But the conversation doesn’t stop at tools, CJ and Aaron get real about audience engagement, the challenges of content creation, and why genuine community interaction matters more than ever. Whether you’re a business owner, content creator, or just curious about AI’s role in storytelling, this episode offers both practical insights and a behind-the-scenes look at the creative grind.Watch Being Bernard: https://www.youtube.com/@BeingBernard/videosWork with CJ: https://cjjolliff.comMinding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics covered: AI voiceovers, ElevenLabs, Runway ML, Prompting AI, content creation struggles, YouTube engagement, algorithm hacks, audience growth, shameless self-promotion, and business community building.

In this episode of Minding Your Business, CJ and Aaron dive into the messy, exciting process of building creative projects. Aaron shares his rollercoaster journey of starting (and restarting) a YouTube channel, balancing recurring jokes, pacing, audience feedback, and why consistency matters more than chasing viral hits.We also explore the behind-the-scenes grind of writing and editing comedy, testing ideas with live audiences, and even experimenting with Patreon and Discord as feedback loops. From AI video tools to scripting humor, Aaron reflects on what makes content sustainable.Later, CJ introduces a fascinating discussion about persuasion techniques, how to get answers without asking questions. Together, they unpack psychology, communication, and how subtle reframing can unlock surprising insights in both business and everyday conversations.If you’re a creator, entrepreneur, or just curious about how comedy, content, and connection overlap, this episode delivers plenty of laughs and lightbulb moments.Watch Being Bernard: https://www.youtube.com/@BeingBernard/videosWork with CJ: https://cjjolliff.comMinding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastAre you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWATopics covered include YouTube, growth struggles, comedy writing, recurring jokes, audience engagement, feedback loops, AI video tools, Runway, Bard, Grok, Sora, pacing, psychology of persuasion, getting answers without asking questions, communication techniques, creative process, and mindset.

In this episode of Minding Your Business, CJ and Aaron are back with a blend of laughs, real talk, and creative breakthroughs. CJ reveals the challenges of building a coaching curriculum and how he's adapting to clients' diverse needs. Aaron introduces us to Being Bernard, his alter ego and satirical YouTube therapy character, as a form of emotional and creative release. They unpack the power of humor, identity, creative experimentation, and the intentional pivoting that fuels passion projects.You'll hear:How CJ is turning a rigid coaching curriculum into a flexible toolsetWhy no two clients need the same marketing approachBehind-the-scenes tech + AI tools powering Aaron’s Being Bernard seriesA full playthrough and breakdown of Episode 2 of Being BernardA fascinating comparison to AJ from The Why Files and YouTube monetization strategyWhether you're a coach, a creator, or just someone trying to align passion with profession, this episode is a must-listen.Watch Being Bernard: https://www.youtube.com/@BeingBernard/videosWork with CJ: https://cjjolliff.comMinding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastAre you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! ⁠https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA⁠Topics covered include coaching curriculum, marketing strategy, client personalization, YouTube, content creation, alter egos, AI video tools,Runway, HeyGen, Sora, Gemini, creative expression, emotional burnout, passive aggression and humor, storytelling structure, recurring gags, monetization, Patreon, The Why Files, mental health, niche vs broad audience, podcast humor and banter.

In this episode of Minding Your Business, CJ and Aaron unpack the surprising connection between clutter and clarity, and why the state of your space may be sabotaging your focus. From ADHD workarounds to passion burnout, they explore what happens when fun hobbies become "serious businesses"—and why that shift can suck the joy right out of them.CJ shares how revamping his office and garage transformed his productivity, while Aaron reveals his hilarious “teeth-brushing jammies” song he uses to keep his son (and himself) on task. This candid conversation is a masterclass in self-awareness, habit-hacking, and protecting your passions.What you'll hear:Why decluttering your space helps declutter your brainWhat "miss-function" is (and how it shows up in daily life)Why turning hobbies into hustles can backfireADHD coping tips from real lifeHow music shapes memory, mood, and even test scoresA surprising confession: CJ is now watching… Gilmore Girls?Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWAMinding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics covered include decluttering and productivity, ADHD focus strategies, the distinction between passion and profession, workspace optimization, attention management, singing to stay on task, creative burnout, background noise and focus, music memory recall, Gilmore Girls, Star Trek replicator, creative flow, workspace habits, therapy and attention, and work-life balance.

In this After Hours episode of Minding Your Business, CJ and Aaron sit down with James Griffin, founder of Auto Shop Marketing Pros, to uncover how he went from flying Navy jets to helping auto shops dominate online. James shares how he found his niche, why Google search ads are a goldmine, and how his sales process evolved from cold calls to an automated client pipeline.We talk war stories from the marketing trenches - targeting Ferrari owners with bad websites, capitalizing on hailstorms, and why some shops are too booked for their own good. Whether you run a shop, market for one, or just love business growth strategies, this one’s packed with actionable takeaways and a few laughs along the way.Guest Information:James F. Griffin of Auto Shop Marketing Proshttps://www.autoshopmarketingpros.comAuto Shop Marketing Secrets: How to Get More Calls, More Quotes & Increase Car Count! by James F. Griffin https://a.co/d/78Ic2MpAre you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWAMinding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics covered include: auto shop marketing, local business advertising, Google Ads strategy, Facebook Ads targeting, niche marketing, Navy veteran entrepreneur, sales process automation, lead generation, digital marketing for auto repair, hailstorm marketing, profit faucet, and small business growth.

In this episode of Minding Your Business, Aaron has a breakthrough moment—one that reframes how creators approach their work. From struggling with gear and storage space to discovering the power of showing up authentically, this episode is equal parts tech talk and mindset shift.CJ and Aaron break down:How to build a sustainable video workflow (hardware, backups, and editing tips)The “Seed & Spark” approach to launching a creative projectWhy trying to find an audience will burn you out—and what to do insteadLearning to walk, not sprint, toward your creative goalsThis is a must-listen if you're a creative person trying to make your dream project real—without losing your mind.Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWAMinding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics covered include creative workflow, Adobe Premiere Pro, Mac Mini M4, external storage vs. cloud storage, RAID backup strategy, crowdfunding for filmmakers, Seed&Spark, audience-building vs. authenticity, social media strategy, burnout and productivity, mystery series production, analog horror, “Done is better than perfect.”

In this episode of Minding Your Business, CJ and Aaron get real about what makes marketing work - from storytelling frameworks to ad formulas that actually convert.You'll hear them unpack how to combine the Hero’s Journey with the Interrupt–Engage–Educate–Offer model to create powerful messaging in short-form content. From dissecting real ads to reflecting on mindset shifts, sim racing, and the psychology of storytelling, this episode is a mix of strategy and soul.🧠 Learn why positioning your customer as the hero matters💡 Discover how short ads can still tell full stories🔥 Hear a few killer ad examples (and why they work)🎮 Also, CJ finally confesses his racing wheel addictionAre you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWAMinding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics covered include Hero’s Journey, StoryBrand, marketing strategy, ad frameworks, Interrupt-Engage-Educate-Offer, branding, copywriting, short-form video ads, customer psychology, sim racing, business mindset, recovery and behavior change, The pit and the helicopter.

In this episode, CJ and Aaron dive deep into how happiness is a choice, not a destination. Aaron shares a hilarious and insightful story about finally getting a Segway after 12 years - and what it taught him about patience, mindset, and how we often delay joy. CJ takes us through different types and categories of lead magnets - download the list below. From traffic jams to Hapkido to lead magnets, this episode explores self-awareness, emotional intelligence, and how to use content to attract (and repel) the right customers.Download the Lead Magnet Types PDF here - https://cjjolliff.com/lead-magnet-typesAre you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWAMinding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics: Happiness mindset, delayed gratification, emotional regulation, entrepreneurial journey, work-life balance, lead magnets, marketing funnels, client qualification, self-worth vs. email value, customer journey strategy.

In this Minding Your Business: After Hours episode, CJ and Aaron sit down with Eric Yun of 10 Mile Marketing. Eric shares his proven strategy for helping small businesses dominate their local 10-mile radius using social media, with a $200/month ad budget that drives massive engagement. From his “Hey Shoals” foodie channel to value-based pricing, Eric reveals how to turn local restaurants into mini-celebrities and build trust through free content. Learn why focusing on local impact beats chasing national reach, how to test ads effectively, and the power of word-of-mouth marketing. Perfect for entrepreneurs and small business owners looking to grow smart and local!Connect with Eric:Eric Yun Instagram - https://www.instagram.com/ericyun14/10 Mile Marketing Instagram - https://www.instagram.com/10mile.marketing/Hey Media Instagram - https://www.instagram.com/itsheymedia/Hey Shoals Instagram - https://www.instagram.com/heyshoals/Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWAMinding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics: Local marketing, social media strategy, Eric Yun, 10 Mile Marketing, small business growth, word-of-mouth marketing, Instagram ads, lead generation, value-based pricing, foodie channels, entrepreneurship, business scaling, client acquisition, content creation, community engagement, and digital marketing.

In this episode, CJ and Aaron dive into how AI is reshaping everything from quiz funnels to course reviews - and even closing high-ticket deals. They share new discoveries in AI agents, reflect on the importance of personal touch in sales, and explain why sending a proposal isn’t the same as closing a deal. Plus, Aaron reveals how a surprising tool gave him the best review he’s ever received - and it wasn’t human.Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWAMinding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics: AI agents, quiz funnels, business automation, personalized marketing, closing deals, proposal strategy, course creation, Udemy, AI hallucinations, NotebookLM, sales psychology, client experience, automation vs. personalization

CJ and Aaron are back! Refreshed, recharged, and more focused than ever. In this episode, they unpack Aaron’s shift in content strategy on YouTube, CJ’s coaching framework for business development, and the mission behind the Minding Your Business podcast. From authentic marketing advice to building share-worthy moments, this episode explores how real impact is made - not by chasing views, but by creating meaningful connections.You’ll hear about YouTube experiments that led to real client results, a transparent mission statement, how CJ’s new venture Looky Social is redefining social media management, and why even seasoned entrepreneurs need to revisit the basics. Whether you're refining your message or launching something new, this episode offers insight and inspiration.Minding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics: Content strategy, YouTube growth, Authentic marketing, Lead generation, Coaching framework, Business mission statement, Social media management, Entrepreneurship mindset, Launch strategy, Business systems, Organic vs paid growth.

In this special unaired interview recorded two years ago, CJ and Aaron sit down with longtime friend and developer Chris Pisar, owner of CP Media in Bakersfield, CA. Chris shares his journey from sports broadcasting to web development, what it’s really like to grow a solo business, and the mindset shifts that helped him push through the early struggle. They cover the highs and lows of entrepreneurship—from automation and bad clients to family life and burnout prevention. Whether you’re in the creative space or just navigating your first few years in business, this episode is packed with honesty, insight, and the kind of stories that remind you you're not alone.For more info on Chris Pisar and CP Media:https://cp-media.com/https://www.linkedin.com/in/christopherpisar/Join our Patreon for the new show after the show ⁠⁠Minding Your Business: After Hours⁠⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.Minding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics: Solopreneurship, Web Development, Entrepreneurship, Client Management, Business Mindset, Burnout Prevention, Automation, Work-Life Balance, Confidence in Business, Creative Process, Remote Work, Freelancing, SEO, Personal Growth

In this packed episode, CJ and Aaron explore what’s really working on YouTube right now. Aaron shares surprising results from remixing long-form videos into Shorts, and the duo discusses the psychological power of lighting, editing style, and how content trends affect authenticity. They also dive into a hilariously relatable rant on real estate—from painful home buying experiences to what most realtors still don’t understand about marketing. Plus, CJ reveals his new creative workspace setup and drops wisdom on why so many agents lose repeat business. If you’re a creator, entrepreneur, or just hate bad Zillow listings, this one’s for you.Join our Patreon for the new show after the show ⁠⁠Minding Your Business: After Hours⁠⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.Minding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics: YouTube Shorts, Remix Strategy, Video Editing, Social Media Algorithms, Content Marketing, Lighting Psychology, Real Estate Marketing, Realtor Tips, Entrepreneurship, Creative Workspaces, Business Strategy, Digital Branding

CJ and Aaron unpack a ton in this episode - from the caffeine-fueled chaos of their mornings to the strategic wins and roadblocks of building an online brand. Aaron shares what he’s learning from A/B testing YouTube thumbnails, tweaking ad campaigns, and trying to stay sane while publishing 21 Shorts a week. Meanwhile, CJ walks through the strategy and design process behind their new social media startup, Looky Social. They also talk about defining ROI, creating systems that scale, and why businesses need to treat marketing as an investment, not an expense.Join our Patreon for the new show after the show ⁠⁠Minding Your Business: After Hours⁠⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.Minding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics: YouTube Strategy, Shorts Optimization, A/B Testing, Content Marketing, YouTube Ads, Paid Discovery, Marketing ROI, Creative Process, Social Media Design, Startup Branding, Entrepreneurship, Business Systems, Quiz Funnels

In this episode, CJ and Aaron share their latest experiments with YouTube Shorts, TikTok engagement tricks, and the realities of social media algorithms. They discuss why brute force content creation is working on YouTube but flopping on TikTok, how to improve your brainstorming sessions using AI, and the importance of building a personal Minimum Viable Product (MVP) based on value, interest, and availability. Plus, they dive into balancing work and family, the real challenge of self-promotion, and CJ’s accidental viral action figure moment. If you’re an entrepreneur, content creator, or just trying to grow your brand while staying sane, you’ll love this conversation.Join our Patreon for the new show after the show ⁠⁠Minding Your Business: After Hours⁠⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.Minding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics: YouTube Strategy, TikTok Algorithm, Content Creation, AI Tools for Brainstorming, Quiz Funnels, Personal Branding, Minimum Viable Product, Entrepreneurship, Social Media Strategy, Time Management, Work-Life Balance

In episode 31 of Minding Your Business, CJ Jolliff and Aaron Jarrels unpack game-changing strategies for entrepreneurs. Aaron reveals how niching down on YouTube boosted his subscribers to 1,511, sharing tips on memberships vs. Patreon for community building. CJ introduces quiz funnels, showcasing a coffee persona quiz that skyrockets conversion rates to 36%—10x the average landing page! They also explore AI voice cloning with tools like Hey Jen, discussing how to nail authentic video content. From lead generation to balancing passion and profit, this episode is loaded with actionable insights for side-hustlers and business owners. Join us for laughs, lessons, and a peek at CJ’s new venture, Looky Social!Join our Patreon for the new show after the show ⁠⁠Minding Your Business: After Hours⁠⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.Minding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics: Entrepreneurship, YouTube growth, quiz funnels, lead generation, AI voice cloning, content creation, social media strategy, niche marketing, YouTube memberships, Patreon, business scaling, conversion rates, video marketing, coffee business, entrepreneurial mindset.

CJ Jolliff and Aaron Jarrels dive into the entrepreneurial grind on Minding Your Business. Aaron shares his breakthrough with AI tools like HeyGen for testing video hooks, while CJ unveils his new venture, Looky Social, aimed at boosting business visibility. They debate YouTube vs. TikTok for growth, explore the power of niche content, and reflect on balancing work with personal life. From decision-making under pressure to productivity hacks like the "minimum effective dose," this episode is packed with actionable tips and relatable stories for anyone building or scaling a business. Tune in for laughs, lessons, and a peek at what’s next!Join our Patreon for the new show after the show ⁠⁠Minding Your Business: After Hours⁠⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.Minding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics: entrepreneurship, side hustles, small businesses, AI tools, content creation, YouTube and TikTok strategies, social media management, work-life balance, productivity, decision-making, business growth, video marketing, niche marketing, entrepreneurial mindset, minimum effective dose

CJ Jolliff and Aaron Jarrels are back on Minding Your Business with real talk for entrepreneurs and side-hustlers. Aaron shares his YouTube breakthrough—narrowing his audience to boost subscribers and engagement—while wrestling with team-building challenges inspired by a cousin’s 60x business growth. CJ reflects on overcoming bottlenecks and previews an AI twin experiment for business automation. From balancing work and family to the power of patience, this episode delivers actionable insights and relatable struggles for anyone starting or scaling a venture. Tune in for tips, laughs, and a teaser of what’s next!Join our Patreon for the new show after the show ⁠⁠Minding Your Business: After Hours⁠⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.Minding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics: entrepreneurship, side hustles, small businesses, business growth, YouTube strategy, content creation, team building, leadership, AI avatars, AI twins, work-life balance, productivity, integrity in business, social media strategy, and exponential growth.

Join CJ Jolliff and Aaron Jarrels on Minding Your Business as they dive into personal growth through relationship challenges, the power of storytelling in business, and the wild potential of AI twins. Aaron shares his epiphany about focusing his YouTube content on helping men "break upward" after breakups, while CJ explores how AI avatars could revolutionize customer service and marketing. From funny marriage insights to celebrating a podcast milestone in New Zealand, this episode blends humor, practical tips, and forward-thinking ideas for entrepreneurs and curious minds alike. Tune in for a behind-the-scenes look at their ventures and join the conversation!Join our Patreon for the new show after the show ⁠⁠Minding Your Business: After Hours⁠⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.Minding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics: Relationships, breakups, personal growth, communication, marriage, AI avatars, AI twins, business growth, storytelling, content creation, YouTube strategy, customer service, personalized marketing, podcast milestone, and New Zealand.

CJ and Aaron dive into the creative process behind content creation, discussing their latest experiments with video hooks, AI-powered editing tools, and workflow optimization. Aaron shares how his son unexpectedly helped improve his videos, leading to a surprising spike in engagement. They also discuss leveraging tools like FireCut, Motion Array, and vidIQ to streamline editing, improve storytelling, and stay ahead of content trends. Plus, CJ talks about revamping his morning routine with a sunrise alarm clock to wake up more naturally. If you’re a creator, entrepreneur, or just looking for smarter ways to work, this episode is packed with insights and practical takeaways!Join our Patreon for the new show after the show ⁠⁠Minding Your Business: After Hours⁠⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.Minding Your Business Website - https://mybpodcast.comFacebook - https://www.facebook.com/profile.php?id=61572729975495Instagram - https://www.instagram.com/mindingyourbusinesspodcast/LinkedIn - https://www.linkedin.com/company/minding-your-business-podcast/Patreon - patreon.com/MindingYourBusinessTikTok - https://www.tiktok.com/@myb.podcastTwitch - https://www.twitch.tv/mybpodcastX - https://x.com/mybpodofficialYouTube - https://www.youtube.com/@MindingYourBusinessPodcastTopics: Content Creation, Video Editing, AI Tools, Social Media Growth, YouTube Strategy, Productivity Hacks, Morning Routine, Creative Process, Business Efficiency, Personal Branding

CJ and Aaron dive into the ever-changing world of content creation, discussing experiments with video hooks, A/B testing, and the surprising impact of reposting content. They share insights on how most views come from non-subscribers, making reposting a powerful tool for audience growth. The conversation also explores the challenge of marketing yourself objectively and why having an outside perspective is crucial for success. Whether you’re a content creator, business owner, or just trying to grow your reach, this episode is packed with actionable takeaways.Topics: Content Creation, Video Hooks, A/B Testing, Social Media Growth, YouTube Strategy, Reposting Content, Marketing Yourself, Business Strategy, Branding, Audience EngagementJoin our Patreon for the new show after the show ⁠Minding Your Business: After Hours⁠. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.

In this episode of the Minding Your Business Podcast, hosts CJ Jolliff and Aaron Jarrels dive into the world of content creation, sharing their experiences with platforms like YouTube and TikTok. They discuss the challenges of maintaining audience engagement, the importance of hooks, and strategies for testing content effectiveness. The conversation also explores the latest AI tools, including Adobe's new feature for video editors, and how these can streamline workflows. They also explore the art of authentic selling, revealing how asking the right questions can help close deals without hard-selling. Whether you’re a creator struggling with retention or a business owner aiming to build trust, this conversation is packed with actionable insights.Topics: Content Creation, Video Hooks, A/B Testing, YouTube Algorithm, Social Media Strategy, Authenticity, Audience Engagement, Digital Marketing, Personal Branding, Productivity, AI tools, ChatGPT, Adobe Premiere ProJoin our Patreon for the new show after the show Minding Your Business: After Hours. After Hours show is your behind the scenes look into how we grow our own ventures. We brainstorm, screen share, and work through the steps we're taking each week. Jump in the bullpen with us and learn new skills while getting stuff done.

In this episode of Minding Your Business, CJ and Aaron share how extreme conditions—from freezing commutes and falling icicles to chaotic daily routines—fuel their productivity hacks. They reveal creative strategies like gamifying your to‑do list, limiting tasks to what fits on a post‑it note, and harnessing that dopamine hit from checking off accomplishments. Plus, they discuss the reality of self‑employment and why true growth only comes when you choose to hustle. Whether you're battling harsh weather or procrastination, this episode offers actionable tips to boost your efficiency and overcome everyday challenges.Topics:Minding Your Business Podcast, Productivity Hacks, Time Management, Task Gamification, Overcoming Procrastination, Self‑Employment, Hustle, Efficiency Tips, Entrepreneur Mindset, Work-Life Balance

In this episode of Minding Your Business, CJ Jolliff and Aaron Jarrels break down their latest experiments in social media marketing, comparing TikTok's fast-paced engagement with YouTube's long-term growth potential. They discuss the differences in content strategy, audience behavior, and platform algorithms. Aaron shares his success with bite-sized psychology lessons and how engagement varies across platforms. Plus, they brainstorm a fun and creative promo for Roast Of The Week. If you're looking to refine your social media approach or better understand audience segmentation, this episode is for you!Topics: TikTok Growth, YouTube Strategy, Social Media Marketing, Content Creation, Business Growth, Digital Marketing, Audience Engagement, Brand Building, Marketing Trends

In this episode of Minding Your Business, CJ and Aaron cover a wide range of topics, from the surprising mental and physical benefits of creatine to coffee education and marketing strategies for better audience engagement. They dive into the science behind creatine supplements, share personal workout experiences, and explain why choosing the right coffee beans matters. The conversation also touches on creating purposeful short-form content and adapting to trends on platforms like YouTube Shorts and TikTok. Whether you're into fitness, coffee, or marketing, this episode has something valuable for you. Links:EFX Sports Kre Alkalyn EFX (pH Correct Creatine Monohydrate) https://efxsports.com/product/kre-alkalyn-efx-capsules/

In this episode of Minding Your Business, CJ and Aaron dive into the power of mindset, audience targeting through segmenting, and strategic business growth. They discuss how surrounding yourself with the right people impacts success and why 2025 is shaping up to be a big year for entrepreneurs. Aaron shares insights from a classic marketing book, leading to a deep conversation on niching down and finding your ideal audience. They explore how businesses, like metals, are strengthened by both challenges and refinement. Plus, they discuss adapting to rapidly changing marketing trends, staying nimble in business, and the importance of testing and refining your strategy. Tune in for practical takeaways, strategic insights, and a few fun analogies along the way!

In this episode of Minding Your Business, CJ and Aaron kick off the new year with discussions on goals, personal growth, business strategy, and unexpected home repairs. They dive into their New Year's resolutions, from staying injury-free to optimizing fitness and nutrition. Aaron shares his HVAC struggles, and CJ explores the impact of diet on sinus health. The duo also talk about refining their marketing efforts, running ad campaigns, and a potential new business venture involving wellness and real estate. Plus, a shoutout to Atomic Habits by James Clear for those looking to build better habits in 2024. Tune in for insights, laughs, and a look at the entrepreneurial mindset in action!

Aaron discusses using AI to determine the best color palette for his new office, which will be used for both in-person counseling and YouTube videos. The AI recommended a dark muted blue or smoky sage color, citing its calming effect and ability to minimize glare for filming. Aaron plans to use a matte finish and incorporate natural wood accents and abstract artwork to create a warm and professional atmosphere. Aaron discusses his YouTube channel and the success of his videos on relationships, leading him to create content on dating and overcoming shyness. CJ shares a conversation with a friend about finding fulfillment in work, highlighting the contrast between the limited career options of previous generations and the abundance of choices available today. A conversation about making decisions and following passions is discussed. The importance of emotional connection to goals is emphasized, and a new coffee blend called “Future Looks Bright” is announced. The podcast hosts express optimism for the upcoming year and consider inviting guests for future episodes. The show will take a week off for Christmas, and will return in two weeks for episode 20 in 2025.

https://mybpodcast.com CJ and Aaron discuss the results of their social media ad experiment, comparing YouTube shorts and TikTok. While YouTube yielded a higher watch time, TikTok had a larger audience, albeit with a shorter average watch time. CJ plans to further analyze the data and potentially invest more in paid advertising on TikTok. YouTube algorithm changes impact video categorization and reach, prompting experimentation with different formats and lengths. While challenging, self-directed marketing efforts offer valuable learning opportunities for honing skills and understanding audience engagement. Adapting to evolving technology and algorithm shifts is crucial for maintaining relevance and success in the digital landscape. Aaron and CJ discuss the use of AI tools like ChatGPT, finding it useful for research and providing a map for further exploration. They also reflect on the challenges of working with clients who are either too green or have only experienced failure, emphasizing the importance of perspective and outside consultation. Aaron shares his personal struggle with fear of success and the potential impact on his relationships. Aaron and CJ discuss their differing approaches to decision-making, with Aaron favoring quick action and CJ valuing careful consideration. They reflect on their experiences with Amway and the importance of a balanced approach to multi-level marketing businesses. The conversation concludes with a discussion on the potential for future content centered around the product and its benefits. The podcast has evolved from a polished production to a more natural documentation of their experiences. They thank the listeners and look forward to connecting again in the next episode.

The Minding Your Business Podcast is officially back with a new look and format, after several months of live streaming and refining the video podcast format. We review Spotify Wrapped statistics, revealing our audience demographics, favorite episodes, and listening habits. The audience is predominantly between 35 and 44 years old, with a surprising interest in Celtic punk music and audiobooks on business and politics. We discuss our respective businesses. Aaron shares updates on his YouTube channel, counseling center work, and life coaching endeavors, including an office remodel. CJ discusses Roast Of The Week’s Black Friday ad and the decision to shift away from farmers markets to focus on marketing in 2025. We discuss the challenges of relying so heavily on farmers markets for income and the importance of diversifying revenue streams. We highlight the results of the Black Friday promotion, which involved creating and promoting a gift certificate offer on social media, and the importance of interrupting the user’s scrolling pattern to capture their attention. We also cover the impact of targeted advertising on TikTok. Different marketing strategies for the coffee company are discussed, one using humor and the other focusing on the product’s quality. CJ emphasizes the importance of storytelling and building a foundation before investing in advertising. Aaron shares a personal experience of discovering the superior taste of high-quality coffee, highlighting the challenge of communicating the value proposition to potential customers. Our projects are constantly evolving and require flexibility and adaptation, and we’re excited to share the journey with transparency and listener feedback.

This week on the Minding Your Business Podcast, we talk about knowing when to quit, but not giving up.

This week on the Minding Your Business Podcast, we talk about losing sleep and how to stop your brain from spiraling out of control.

This week on the Minding Your Business podcast, we talk about busyness.

This week on the Minding Your Business Podcast, we talk about the secret to success, and how expectation and communication can make or break relationships.

This week on the Minding Your Business Podcast, we build on our conversation about trust. We talk about authenticity and how to be genuinely you while building trust.

This week on the Minding Your Business Podcast we talk about trust... and trust me, it's going to be a good one. The four pillars of trust are: honesty, integrity, reliability, and respect.