PODCAST · business
Minding Your Business Podcast
by Aaron Jarrels and CJ Jolliff
Ever feel stuck in your business, battling mindset blocks, or craving a fresh perspective? The Minding Your Business Podcast is here to help. Hosted by licensed therapist Aaron Jarrels and seasoned entrepreneur CJ Jolliff, this show blends mental health insights with practical business strategies. From overcoming burnout to scaling your venture, each episode tackles the real challenges entrepreneurs face—delivering actionable advice, inspiring stories, and a sprinkle of coffee-fueled conversation. Whether you’re a startup founder or a small business owner, you’ll find the tools to get unstuck.
Episodes
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Episode 60: You Don’t Have a Product Problem… You Have an Offer Problem
If your business isn’t converting, it’s probably not your product, it’s your offer. In this episode, CJ and Aaron break down the critical difference between a product ladder and an offer ladder - and why most entrepreneurs get this wrong. Most people build great products… but fail to give people…
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Episode 59: From Code to Community - Building a Business That Actually Matters with Trevor Convirs
In this episode of the Minding Your Business Podcast, CJ and Aaron sit down with Trevor Convirs, digital marketing expert, former software engineer, and founder focused on helping trades businesses generate consistent leads. Trevor shares his journey from fintech to entrepreneurship, how he...
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Episode 58: Automation, Agents, and the Entrepreneur’s Efficiency Problem
CJ Jolliff and Aaron Jarrels dive into the reality of running a growing business: too many tasks, not enough time, and the constant pressure to become more efficient. In this episode, they explore the challenges entrepreneurs face when scaling a business, from overwhelming administrative work to...
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Episode 57: Is ADHD a Superpower? Tradeoffs Between Clarity, Creativity, and the Entrepreneur’s Edge
This week on Minding Your Business, CJ and Aaron dive into a real-time conversation about focus, creativity, and what happens when your “superpower” starts to change. Aaron shares his experience adjusting to new ADHD medication and the surprising tradeoffs between clarity, energy, and creativity....
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Episode 56: From Flow State to Focus - Content Strategy, Visibility, and the Future of AI for Entrepreneurs
In this episode of Minding Your Business, CJ and Aaron cover a wide range of topics that every entrepreneur and business owner can relate to, from getting lost in deep work to building a smarter content strategy and navigating the rapidly changing world of AI. They discuss the power (and danger)…
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Episode 55: Impact, Scalable Influence, and the Power of a Good Acronym
In this episode of the Minding Your Business Podcast, CJ and Aaron dive into one of the biggest challenges for leaders, entrepreneurs, and anyone who works with people: communication patterns that keep us stuck. Aaron shares the framework behind his upcoming book and course, Break the Loop,...
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Episode 54: Scaling, Systems, and the Rise of AI Assistants
In this episode of the Minding Your Business Podcast, CJ Jolliff and Aaron Jarrels dig into what it really takes to move from ideas to execution. They talk about slowing down to build systems that scale, the shift from chasing big ideas to building sustainable businesses, and how AI is changing…
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Episode 53: We’re Living the “Done Is Better Than Perfect” Mantra
In this episode of Minding Your Business, CJ Jolliff and Aaron Jarrels reconnect after a short break to share what they’ve both been building - and more importantly, what they’re finally implementing. Aaron walks through the creation of a new relationship communication framework designed to stop...
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Episode 52: CRUSH Your 2026 Goals - A Simple Framework That Actually Works
In this solo episode, CJ Jolliff reflects on the growth of the Minding Your Business podcast and shares a powerful framework for setting goals that actually stick. Inspired by Brian Andrews’ book Formulated to Win, CJ breaks down the CRUSH method - Clear, Realistic, Urgent, Systematized, and...
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Episode 51: From SEO to GEO - How AI Is Changing Search Forever with Eric Plotts
In this special interview episode of Minding Your Business, CJ Jolliff and Aaron Jarrels sit down with SEO specialist Eric Plotts of Blue Lake Web Design to discuss how search is really working today. Eric explains why the traditional black hat vs white hat SEO debate misses the point, how...
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Episode 50: Trading Time, Money, and Meaning
In this spontaneous, unplanned episode, CJ and Aaron diveinto a surprisingly deep conversation about trade-offs, meaning, and mindset. After a last-minute decision NOT to take a consulting job on a Saturday — even though the money could buy a brand-new Mac Mini — Aaron realizes the real cost…
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Episode 49: Motivation Is Overrated - How Determination Really Drives Success
In this episode, CJ and Aaron dive deep into the myth of motivation and the real secret to progress — determination. From YouTube burnout to small business burnout, they discuss how consistency, systems, and self-discipline beat motivation every time. Aaron shares behind-the-scenes lessons from...
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Episode 48: Stop Watching, Start Winning - Brian Andrews of EFX Sports on Champion Habits and His Winning Formula
Stop Watching. Start Winning. Go to EFXSports.com and use code WIN for 15% off plus free shipping - and Brian will throw in a digital copy of Formulated To Win to help you unlock your potential and start stacking your wins. Entrepreneur and author Brian Andrews of EFX Sports joins CJ and Aaron…
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Episode 47: Ads, Anxiety & AI - Lessons in Testing and Trust
In this episode of Minding Your Business, CJ Jolliff and Aaron Jarrels dive deep into the realities of running ads, building trust with your audience, and embracing AI as both a creative tool and a challenge. Aaron opens up about his struggles with anxiety, hapkido practice, and overcomplicating…
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Episode 46: Mastering the Art of Voiceovers Using AI and the Power of Engagement
In this episode of Minding Your Business, CJ Jolliff and Aaron Jarrels dive deep into the fast-changing world of AI tools for creators. From experimenting with ElevenLabs to struggling with Runway ML, they share the wins, frustrations, and lessons of working with cutting-edge tech. But the...
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Episode 45: Cultivating Comedy, Tim & Tina, and Answers Without Asking - the Psychology of Persuasion
In this episode of Minding Your Business, CJ and Aaron dive into the messy, exciting process of building creative projects. Aaron shares his rollercoaster journey of starting (and restarting) a YouTube channel, balancing recurring jokes, pacing, audience feedback, and why consistency matters more...
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Episode 44: Being Bernard, Building Businesses, and Bending the Rules
In this episode of Minding Your Business, CJ and Aaron are back with a blend of laughs, real talk, and creative breakthroughs. CJ reveals the challenges of building a coaching curriculum and how he's adapting to clients' diverse needs. Aaron introduces us to Being Bernard, his alter ego and...
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Episode 43: Declutter Your Life: How Environment Shapes Productivity
In this episode of Minding Your Business, CJ and Aaron unpack the surprising connection between clutter and clarity, and why the state of your space may be sabotaging your focus. From ADHD workarounds to passion burnout, they explore what happens when fun hobbies become "serious businesses"—and…
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Episode 42: From Navy Pilot to Auto Shop Marketing Pro - James Griffin’s Journey to Niche Domination
In this After Hours episode of Minding Your Business, CJ and Aaron sit down with James Griffin, founder of Auto Shop Marketing Pros, to uncover how he went from flying Navy jets to helping auto shops dominate online. James shares how he found his niche, why Google search ads are a goldmine, and…
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Episode 41: Chasing Attention Causes Burnout And Passion Fuels Your Flame
In this episode of Minding Your Business, Aaron has a breakthrough moment—one that reframes how creators approach their work. From struggling with gear and storage space to discovering the power of showing up authentically, this episode is equal parts tech talk and mindset shift. CJ and Aaron…
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Episode 40: The Framework For Telling Better Stories (And Building Better Ads)
In this episode of Minding Your Business, CJ and Aaron get real about what makes marketing work - from storytelling frameworks to ad formulas that actually convert. You'll hear them unpack how to combine the Hero’s Journey with the Interrupt–Engage–Educate–Offer model to create powerful messaging...
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Episode 39: Lead Magnets and What a Segway Taught Me About Happiness
In this episode, CJ and Aaron dive deep into how happiness is a choice, not a destination. Aaron shares a hilarious and insightful story about finally getting a Segway after 12 years - and what it taught him about patience, mindset, and how we often delay joy. CJ takes us through different types...
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Episode 38: After Hours - Skyrocketing Local Business with Social Media with Eric Yun of 10 Mile Marketing
In this Minding Your Business: After Hours episode, CJ and Aaron sit down with Eric Yun of 10 Mile Marketing. Eric shares his proven strategy for helping small businesses dominate their local 10-mile radius using social media, with a $200/month ad budget that drives massive engagement. From his...
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Episode 37: From Funnels to Follow-Through, How We’re Using AI to Work Smarter
In this episode, CJ and Aaron dive into how AI is reshaping everything from quiz funnels to course reviews - and even closing high-ticket deals. They share new discoveries in AI agents, reflect on the importance of personal touch in sales, and explain why sending a proposal isn’t the same as...
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Episode 36: The Shift from Quantity to Quality and Refining Our Mission
CJ and Aaron are back! Refreshed, recharged, and more focused than ever. In this episode, they unpack Aaron’s shift in content strategy on YouTube, CJ’s coaching framework for business development, and the mission behind the Minding Your Business podcast. From authentic marketing advice to…
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Episode 35: Confidence, Clients & the Churn-and-Burn Model with Chris Pisar
In this special unaired interview recorded two years ago, CJ and Aaron sit down with longtime friend and developer Chris Pisar, owner of CP Media in Bakersfield, CA. Chris shares his journey from sports broadcasting to web development, what it’s really like to grow a solo business, and the…
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Episode 34: Remix, Results, and Realtor Rants - What’s Working in Content Creation and What’s Not in Real Estate
In this packed episode, CJ and Aaron explore what’s really working on YouTube right now. Aaron shares surprising results from remixing long-form videos into Shorts, and the duo discusses the psychological power of lighting, editing style, and how content trends affect authenticity. They also dive...
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Episode 33: Return on Investment - Don’t View Marketing as an Expense & Looking at Looky’s Landing Page
CJ and Aaron unpack a ton in this episode - from the caffeine-fueled chaos of their mornings to the strategic wins and roadblocks of building an online brand. Aaron shares what he’s learning from A/B testing YouTube thumbnails, tweaking ad campaigns, and trying to stay sane while publishing 21...
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Episode 32: Cracking Social Media Algorithms, Brainstorming Like a Pro, and Building a Personal MVP
In this episode, CJ and Aaron share their latest experiments with YouTube Shorts, TikTok engagement tricks, and the realities of social media algorithms. They discuss why brute force content creation is working on YouTube but flopping on TikTok, how to improve your brainstorming sessions using…
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Episode 31: Quantity or Quality, Audience Segmentation and 10x Lead Generation with Quiz Funnels
In episode 31 of Minding Your Business, CJ Jolliff and Aaron Jarrels unpack game-changing strategies for entrepreneurs. Aaron reveals how niching down on YouTube boosted his subscribers to 1,511, sharing tips on memberships vs. Patreon for community building. CJ introduces quiz funnels…
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Episode 30: AI Twin Results, Content Strategy, and Minimum Effective Dosing to Stay Productive
CJ Jolliff and Aaron Jarrels dive into the entrepreneurial grind on Minding Your Business. Aaron shares his breakthrough with AI tools like HeyGen for testing video hooks, while CJ unveils his new venture, Looky Social, aimed at boosting business visibility. They debate YouTube vs. TikTok for...
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Episode 29: Niche Down to Blow Up, Build a Team, and Work-Life Balance
CJ Jolliff and Aaron Jarrels are back on Minding Your Business with real talk for entrepreneurs and side-hustlers. Aaron shares his YouTube breakthrough—narrowing his audience to boost subscribers and engagement—while wrestling with team-building challenges inspired by a cousin’s 60x business...
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Episode 28: Breaking Upward, Credibility Through Storytelling, AI Twins, and a Podcast Milestone
Join CJ Jolliff and Aaron Jarrels on Minding Your Business as they dive into personal growth through relationship challenges, the power of storytelling in business, and the wild potential of AI twins. Aaron shares his epiphany about focusing his YouTube content on helping men "break upward" after...
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Episode 27: Experimenting with Content, AI Video Editing Tools, and Leveling Up Your Workflow
CJ and Aaron dive into the creative process behind content creation, discussing their latest experiments with video hooks, AI-powered editing tools, and workflow optimization. Aaron shares how his son unexpectedly helped improve his videos, leading to a surprising spike in engagement. They also...
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Episode 26: Hooks, Hashtags, and the Power of Reposting Content
CJ and Aaron dive into the ever-changing world of content creation, discussing experiments with video hooks, A/B testing, and the surprising impact of reposting content. They share insights on how most views come from non-subscribers, making reposting a powerful tool for audience growth. The...
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Episode 25: Mastering Content Hooks, AI Tools, and How Authenticity Sells
In this episode of the Minding Your Business Podcast, hosts CJ Jolliff and Aaron Jarrels dive into the world of content creation, sharing their experiences with platforms like YouTube and TikTok. They discuss the challenges of maintaining audience engagement, the importance of hooks, and…
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Episode 24: Productivity in the Extreme - Gamify, Hustle & Overcome Procrastination
In this episode of Minding Your Business, CJ and Aaron share how extreme conditions—from freezing commutes and falling icicles to chaotic daily routines—fuel their productivity hacks. They reveal creative strategies like gamifying your to‑do list, limiting tasks to what fits on a post‑it note…
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Episode 23: Short-Form and Long-Term Strategies to Mastermind TikTok and YouTube Growth
In this episode of Minding Your Business, CJ Jolliff and Aaron Jarrels break down their latest experiments in social media marketing, comparing TikTok's fast-paced engagement with YouTube's long-term growth potential. They discuss the differences in content strategy, audience behavior, and…
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Episode 22: Creatine, Coffee, and Building a Smarter Strategy Through Marketing Insights
In this episode of Minding Your Business, CJ and Aaron cover a wide range of topics, from the surprising mental and physical benefits of creatine to coffee education and marketing strategies for better audience engagement. They dive into the science behind creatine supplements, share personal...
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Episode 21: Power of Mindset, Targeting Through Segmenting, and Strategic Growth
In this episode of Minding Your Business, CJ and Aaron dive into the power of mindset, audience targeting through segmenting, and strategic business growth. They discuss how surrounding yourself with the right people impacts success and why 2025 is shaping up to be a big year for entrepreneurs....
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Episode 20: Goals, Personal Growth, Business Strategy, and Unexpected Home Repairs
In this episode of Minding Your Business, CJ and Aaron kick off the new year with discussions on goals, personal growth, business strategy, and unexpected home repairs. They dive into their New Year's resolutions, from staying injury-free to optimizing fitness and nutrition. Aaron shares his HVAC...
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Episode 19: Designing Spaces, Following Passions, and Looking Ahead to 2025
Aaron discusses using AI to determine the best color palette for his new office, which will be used for both in-person counseling and YouTube videos. The AI recommended a dark muted blue or smoky sage color, citing its calming effect and ability to minimize glare for filming. Aaron plans to use a...
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Episode 18: Balancing Marketing Strategies, AI Tools, and Entrepreneurial Mindsets
https://mybpodcast.com CJ and Aaron discuss the results of their social media ad experiment, comparing YouTube shorts and TikTok. While YouTube yielded a higher watch time, TikTok had a larger audience, albeit with a shorter average watch time. CJ plans to further analyze the data and potentially...
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Episode 17: New Format, Marketing Challenges, and Lessons from Black Friday
The Minding Your Business Podcast is officially back with a new look and format, after several months of live streaming and refining the video podcast format. We review Spotify Wrapped statistics, revealing our audience demographics, favorite episodes, and listening habits. The audience is...
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We Talk About Quitting
This week on the Minding Your Business Podcast, we talk about knowing when to quit, but not giving up.
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We Talk About Spiraling
This week on the Minding Your Business Podcast, we talk about losing sleep and how to stop your brain from spiraling out of control.
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We Talk About Busyness
This week on the Minding Your Business podcast, we talk about busyness.
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We Talk About the Secret to Success
This week on the Minding Your Business Podcast, we talk about the secret to success, and how expectation and communication can make or break relationships.
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We Talk About Authenticity
This week on the Minding Your Business Podcast, we build on our conversation about trust. We talk about authenticity and how to be genuinely you while building trust.
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We Talk About Trust
This week on the Minding Your Business Podcast we talk about trust... and trust me, it's going to be a good one. The four pillars of trust are: honesty, integrity, reliability, and respect.
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ABOUT THIS SHOW
Ever feel stuck in your business, battling mindset blocks, or craving a fresh perspective? The Minding Your Business Podcast is here to help. Hosted by licensed therapist Aaron Jarrels and seasoned entrepreneur CJ Jolliff, this show blends mental health insights with practical business strategies. From overcoming burnout to scaling your venture, each episode tackles the real challenges entrepreneurs face—delivering actionable advice, inspiring stories, and a sprinkle of coffee-fueled conversation. Whether you’re a startup founder or a small business owner, you’ll find the tools to get unstuck.
HOSTED BY
Aaron Jarrels and CJ Jolliff
CATEGORIES
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Frequently Asked Questions
How many episodes does Minding Your Business Podcast have?
Minding Your Business Podcast currently has 61 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Minding Your Business Podcast about?
Ever feel stuck in your business, battling mindset blocks, or craving a fresh perspective? The Minding Your Business Podcast is here to help. Hosted by licensed therapist Aaron Jarrels and seasoned entrepreneur CJ Jolliff, this show blends mental health insights with practical business strategies....
How often does Minding Your Business Podcast release new episodes?
Minding Your Business Podcast has 61 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Minding Your Business Podcast?
You can listen to Minding Your Business Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Minding Your Business Podcast?
Minding Your Business Podcast is created and hosted by Aaron Jarrels and CJ Jolliff.
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