Episode 33 - Shopify - Merchant Interview - Aaron Koo from Hydra on ecomm startup side hustles in the health & fitness sector

In Ep.33 Ben speaks with Aaron Koo, one of 3 co-founders and entrepreneurs at Hydra. Hydra is a sports and fitness brand specialising in large capacity water bottles, duffle bags and accessories and they are starting to experiment with apparel too. Visit Hydra here Read more Shopify content here This Shopify Merchant interview is going to give maximum value to ecommerce founders who are in the planning stages, or the first 3 years of their business. Aaron shares a wide range of stories from the very beginning of the Hydra business, to launching, learning and working hard to achieve steady growth. The Hydra story is an interesting one based on a simple idea, a compact range of products, a small team of people with ‘day jobs’ and how they are growing an evolving ecommerce business. At its core, the Hyra offering is very simple - Big, tough drink bottles that are ready to take the punishment of active, outdoor lifestyles. They match form with function by looking cool and offering carry straps, easy open lids and large openings for easy water in, and fast flow when drinking. Hydra customers love these simple and effective features and points of difference. Any business with a small product catalogue may face the challenge of diversifying and giving customers a reason to return and purchase again. Aaron and his team are working out those challenges as they go. At the September Shopify Meetup, Aaron and his co-founders Leigh and Yujun did a tag team presentation of the Hydra story. What stands out with this business is that each co-founder brings a different skill set into the business that is complimentary to the others, and adds clear value to the overall picture. A big Shopify THANKS to Aaron, Leigh and Yujun for giving their time to The Cut, and our listeners, to share the Hydra story. If you want to be a guest on The Cut’s podcast, you only have to ask.